Victoria Lopes

Supervisora de Influência @ WMcCann

About

Hello! I’m Victoria :)Nine years of experience in content creation, influencer marketing, creative brand strategy and currently diving into the world of research and foresight.Passionate about cinema, fashion and art in general, it’s my vast knowledge in pop culture and curiosity about behavior - specially online - that brings the most unique insights to my work. My professional goal is to bring my two biggest passions together and inspire insights to brands and culturally fueled people like me - studying and analyzing consumer behaviour and my love for visual art and illustration.Thank you for your time, let’s talk!victoria.alps@gmail.com | @ spookytori

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

Pesquisa, Insights de negócios, Criação de conteúdo criativo, Design de layout, Narrativas corporativas, Pesquisas de tendência, Relações públicas, Produção de eventos, Estratégia de marca, Gestão de demanda, Interpretação de dados, Comunicação, Relatório, Visão estratégica, Desenvolvimento de apresentações, Apresentações, Mídias sociais, Estratégia de conteúdo, Marketing digital, Redação

Experience

Supervisora de Influência

WMcCann

2024-9 - Present · 2 yrs

São Paulo, Brasil

Content planning and strategy focused on influencer marketing. Currently with Seara and Purina.

Planner Senior

Press Pass

2024-2 - 2024-7 · 6 mos

São Paulo, Brasil

Supervisor de estratégia

Spark

2021-9 - 2023-12 · 2 yrs 4 mos

Content planning and strategy focused on influencer marketing. Worked at accounts such as Coca-Cola, NIVEA, Samsung, RD and Grupo Petrópolis.

Analista de conteúdo

AlmapBBDO

2019-11 - 2021-3 · 1 yr 5 mos

Part of the time responsible for Elma Chips' accounts. Experience with content creation and strategy, creative briefings and insights for opportunity content. Real time coverage of events such as Rock in Rio, Lollapalooza and creation of real-time content.

Assistente de Conteúdo

AlmapBBDO

2019-1 - 2019-12 · 1 yr

São Paulo, São Paulo

Part of the team responsible for Elma Chips accounts. Content creation and strategy; coverage of events such as Rock in Rio and Lollapalooza and creation of real-time content.