Victor Chan

•Spearheaded a partner enablement framework, resulting in a 5% increase in pipeline through a new bundled selling model and expanding market reach into agentic AI applications •Collaborated with marketing and product teams, driving a 15% increase in internal adoption rate through integrated initiatives and expanding product presence into semiconductor AOI

• Designed and executed customer-centric marketing strategies for 10+ clients, including conducting in-depth market research to refine audience segmentation, implementing performance analytics to optimize advertising spend, driving a 13% revenue growth • Developed targeted campaign messaging and managed campaigns with 50+ influencers, including identifying suitable influencers, negotiating partnerships, and overseeing content delivery timelines, achieving a 24% increase in brand visibility • Created and implemented data-driven digital strategies by analyzing customer behavior through analytics tools, implementing A/B testing, optimizing website navigation to enhance digital interaction flow, driving a 22% increase in conversions from leads

•Led a cross-functional team of 20+ members, including Sales, PMs, and Marketers, to design and implement an AI product launch marketing program for industry solutions (Smart Factory, Medical, Retail, Security, Transportation, Gaming): developed clear go-to-market strategies, graphic design, video production, and copy creation, achieving a 20% reduction in time-to-market •Conducted market research on 1,000+ customers, identifying industry trends and refining product positioning and messaging, resulting in a 23% revenue growth •Designed and managed multi-channel marketing campaigns across APAC, EMEA, and North America by leveraging Google Analytics and Martech solutions, including email marketing automation, personalized content delivery, ultimately increasing customer engagement rates by 35% •Collaborated with an SEO agency to enhance digital customer experience, implemented actionable improvements to site architecture, page load times, and on-page content, resulting in a 18% increase in customer inquiry conversion rates

• Conducted comprehensive customer behavior and trends analysis for POS, Kiosk, medical equipment, identified the most impactful channels and messaging approaches through segmentation and performance tracking, leveraged these insights to a 14% improvement in campaign ROI • Crafted a series of bilingual social media campaigns, carefully localizing content and tailoring messages to meet cultural nuances and preferences, achieving a 41% YoY increase in customer engagement and reinforcing long-term audience loyalty • Led strategic roadmap presentations for cross-functional teams across APAC, EMEA, and North America, ensuring consistent global messaging and accelerating adoption, resulting in a 15% increase in regional sales enablement efficiency

• Evaluated client business objectives and industry trends to design customized digital marketing strategies for multiple Fortune 100 companies, achieving 140%+ of campaign KPIs such as return on ad spend (ROAS) and cost per lead (CPL) • Translated client needs into actionable marketing plans by leveraging Martech solutions—such as marketing automation tools, and predictive analytics—to craft personalized campaigns, resulting in a 22% improvement in campaign ROI • Constructed strategic recommendations to optimize the customer digital journey by refining user experience across multiple platforms, including social media, websites, and influencer campaigns, achieving a 17% increase in customer retention

•Analyzed and addressed client pain points during presentations, contributing to a 25% increase in proposal acceptance rates •Enhanced LinkedIn and email outreach strategies, increasing reply rates from 10% to 20%, leading to 15 new client meetings within three months

•Managed a Facebook page, creating 50+ strategic posts that increased total reach by 150% year-over-year and achieved high ad performance with a 30% reduction in CPC and a 20% improvement in CTR •Led an inter-departmental project from conception to execution, aligning cross-functional goals and delivering a customer-centric solution that drove a 15% increase in client satisfaction

•Encouraged potential clients to adopt the Uber app, leveraging data-driven strategies and being recognized as a top promoter for outstanding performance •Analyzed driver and passenger data to streamline administrative processes, improving operational efficiency by 20% •Facilitated cross-industry collaborations, aligning stakeholder objectives to develop innovative solutions that enhanced customer experiences

•Assumed team leaders for 20+ group projects, responsible for delegating tasks, coordinating efforts, and delivering presentations to the class,often achieving top 3 scores •Directed a team of 10+ peers to organize a tailored reception for a renowned course, achieving a 100% satisfaction rate among 50+ mid-to-senior level managers and receiving commendations for enhancing the overall participant experience