Victor Wicks

Senior Associate @ L.E.K. Consulting

About

Strategy and operations professional with experience across the U.S., Europe, and Latin America in strategy consulting, corporate strategy, and early-stage ventures, working professionally in Spanish, Portuguese, French, and English. At L.E.K. Consulting, I deliver projects, including go-to-market strategy, vendor-due-diligence, and product launches, for strategic and private equity clients. At Coppel, a leading Latin American retail and bank group, I served senior executives to develop revenue expansion initiatives, design an operating model for a new business, and diagnose and improve core financial and operational KPIs. My earlier experience includes founding a profitable, tech-enabled consumer business with end-to-end ownership of product, pricing, GTM, customer experience, and financial performance, as well as conducting business intelligence analysis of investments at Wellington Management.

Country

United States

City

Los Angeles Metropolitan Area

Industry

Management Consulting

Skill

Project Management, Due Diligence, Business Case Development, Strategic Planning, User Research, Customer Segmentation Strategy, Dashboard Building, Product Analytics, Product Strategy, Growth Strategies, Cross-functional Problem Solving, Financial Modeling, Go-to-Market Strategy, Executive-level Communication, Competitive Analysis, Market Analysis

Experience

Senior Associate

L.E.K. Consulting

2025-10 - Present · 1 yr

Advise strategic and private equity clients on growth decisions and investment transactions through frameworks, expert interviews, in-house customer surveys, and commercial analysis, translating findings into executive-ready guidance across geographies. Focus Areas: Go-to-Market Strategy, Product Launch Strategy, Investment Due Diligence, Financial Modeling and Forecasting, Market Sizing, Competitive Landscape Analysis, Market Expert Interviewing, Executive Narrative Development

Corporate Strategy Analyst

Coppel

2024-9 - 2025-6 · 10 mos

Mexico City, Mexico

Delivered cross-functional strategy projects for executive leadership across retail and financial segments, developing business cases and actionable recommendations to defend and grow $XXXXM in financial assets and $XXXM in retail revenue. U.S. State Department Fulbright Fellow embedded in a Corporate Strategy team, reporting to the CFO. Focus Areas: Growth Strategy, Business Case Development, Competitive Strategy, Cross-Functional Program Management, Strategic Planning, OKR and Performance Tracking

Associate

L.E.K. Consulting

2023-9 - 2024-8 · 1 yr

Eddy's Eatery - Founder and C.E.O.

University of Notre Dame

2022-8 - 2023-5 · 10 mos

South Bend, Indiana, United States

Launched and operated a profitable tech-enabled fast-casual business by leading a 6 person team, building a 0→1 online ordering and analytics platform, and scaling customer acquisition through iterative commercial optimization. Focus Areas: Go-to-Market Execution, Growth Experimentation, Customer Acquisition Strategy, Product Analytics, Pricing Strategy, Revenue Optimization, Product Development