Victor Pessoa

Media Manager @ GUT São Paulo

About

As a media manager, I am responsible for planning, executing, and optimizing digital and offline campaigns for clients across various industries and platforms, with a focus on strategy and team management. I have over 13 years of experience in media, working with both large and small accounts, and delivering results that exceed expectations. I am passionate about learning new technologies, strategies, and best practices in the fast-paced and dynamic field of digital marketing. I constantly seek opportunities to innovate, collaborate, and grow as a professional and as a team player. I value excellence, agility, and development in my work, and I strive to make a positive impact for my clients, my company, and my industry.

Country

Brazil

City

São Paulo

Industry

Marketing & Advertising

Skill

Online Media Management, Cross-media Campaigns, Strategic Planning, Digital Campaigns, Market Research, Search Engine Marketing (SEM), Media Buying, Media Analysis, comScore, TGI, Search Engine Optimization (SEO), Team Management, Online & Offline Media, Media Strategy, Branding & Identity, Offline Marketing, Facebook Ads, Digital Media, Advertising, Online Advertising

Experience

Media Manager

GUT São Paulo

2025-10 - Present · 1 yr

Brazil

Media Manager

Globant GUT

2022-9 - Present · 4 yrs 1 mo

Brazil

- Digital and Offline media campaign strategy and planing - Prospects and pitches - Campaigns reports analysis and presentation - Digital performance / retail campaign strategy, execution, optimization - Tools and performance accounts management - Audience and media research, such as media environment, tendencies and target behavior - Management of Brazil's media efforts and communication between Mexico - Client's interface about media matters and media budget organization - Brazil's media team became the reference for media execution and strategy for the client's whole LATAM media team Responsible for Kellogg's (Sucrilhos, Pringles, Cheez-it, Choco Krispis, Minueto, Trink)

Digital Media

Vollup

2021-9 - 2022-9 · 1 yr 1 mo

- Performance optimizations - Digital campaign strategy, planning and execution (performance focus) - Campaign reports and analysis

Digital Media

SINC-IT

2020-9 - 2021-9 · 1 yr 1 mo

Brazil

- Performance optimizations - Digital campaign strategy, planning and execution (performance focus) - Campaign reports and analysis Responsible for Wiley, SUEZ, Aryzta

Digital Media / Offline Media

Africa

2019-7 - 2020-1 · 7 mos

- Digital / Offline campaign strategy and planing - Campaigns reports analysis and presentation - Tools and performance accounts supervision - Supervising and analyzing branding campaigns Responsible for branding digital / TV / Outdoor campaigns of Marisa.

Digital Media

Jüssi

2018-4 - 2019-2 · 11 mos

São Paulo Area, Brazil

- Digital campaign strategy and planing - Campaigns reports analysis and presentation - Tools and performance accounts supervision - Supervising and analyzing branding campaigns Responsible for branding digital campaigns of Honda.

Media Supervisor

DPZ

2016-5 - 2017-8 · 1 yr 4 mos

- Digital campaign strategy and planing - Prospects and pitches media strategy - Campaigns reports analysis and presentation - Digital performance / retail campaign strategy, execution, optimization - Tools and performance accounts management - Audience and media intelligence planning / management - Supervise all of the digital media teams Responsible for all digital campaigns, such as Itaú, Vivo and Natura.

Media Coordinator

mcgarrybowen Brasil

2015-7 - 2016-5 · 11 mos

- Digital & Offline campaign strategy, planning and traffic - Campaigns reports execution, analysis and presentation - Digital performance / retail campaign strategy, execution, optimization - Team coordination and tutoring - Special projects coordination and negotiation - Creative media strategies and execution - Integration of Online and Offline media / content / projects Responsible for Microsoft, Disney Parks

Media Analyst

ampfy

2014-10 - 2015-7 · 10 mos

- Digital campaign strategy, planning and traffic - Digital performance / retail campaign strategy, execution, optimization - Online media support to general campaigns. - Google Search/GDN/YouTube, Twitter and Facebook implementation, planning and optimization - Campaigns reports execution, analysis and presentation. - Research (TGI, Comscore and AdRelevance). - Financial and budget control. Responsible for Mitsubishi, C&A, Philips, M&M's Support / Occasional campaigns for L'Oréal, Gafisa, Henkel

Assistant Media Planner/Buyer

R/GA

2014-4 - 2014-10 · 7 mos

- Digital campaign strategy, planning and traffic - Strategy of client’s new position and objectives. - Pitches and sporadic projects assistance. - QA and recommendations to R/GA NY Kenshoo campaigns on Facebook, Google and Bing. - Online/Offline media support to general campaigns. - Google Search/GDN/YouTube, Twitter and Facebook implementation, planning and optimization - Campaigns reports execution, analysis and presentation. - Research (TGI, Comscore and AdRelevance). - Financial and budget control. Responsible for J&J Acuvue, TIM BETA, TIM Liberty, Google, YouTube

Media Intern

R/GA

2012-10 - 2014-4 · 1 yr 7 mos

- Online/Offline media support to general campaigns. - Digital campaign planning and traffic. - Google Search/GDN/YouTube, Twitter and Facebook implementation/planning/optimization - Campaigns reports execution/analysis/presentation - Research (TGI, Comscore and AdRelevance). - Financial and budget control. Responsible for J&J Acuvue, TIM BETA, TIM Liberty, Google, YouTube, H2OH, Toddy