Victor Novazzi

- Led and managed the Central Information Hub, ensuring data consistency and accessibility across the region. - Developed strategic market scenarios and long-term projections for Latin America. - Implemented IBP for Demand (SAP), enhancing forecast accuracy by 5pp in the short term and over 10pp in the long term. - Headed the Lean Process Office for Commercial operations in Latin America, fostering a culture of continuous improvement. - Standardized processes and tools across the region to drive operational efficiency. - Aligned structures and workflows for Trade Marketing, Demand Planning, Business Intelligence, and Order Desk across LATAM countries. - Achieved a 88% leadership engagement score in the Electrolux Engagement Survey.

- Led Commercial Excellence strategy across Latin America, aligning global guidelines with local business needs in Brazil, Mexico, Chile and Colombia. - Headed implementation of CRM and Salesforce effectiveness projects, supporting field force optimization and customer segmentation strategies. - Designed and implemented sales variable compensation and incentive structures aligned with company objectives to drive sales team motivation and performance. - Coordinated regional reporting and performance dashboards, ensuring data-driven decision-making and tracking KPIs across countries. - Developed pricing and tender strategies to improve profitability and competitiveness in hospital and government segments. - Contributed to double-digit sales growth in strategic product lines while improving pipeline visibility and management discipline across the region.

- Led Coca-Cola FEMSA Market Assets platform to a full potential level as business fundamentals in each Brazil region. - Headed strategy definition, acquisition, control, execution and maintenance of +500.000 refrigerators, vending machines and fountain equipments, leading a team of 410 employees. - Built Coolers Business Plan.

- Supervised Commercial Intelligence, Commercial S&OP and Contact Center (Telesales and Customer Service) areas, managing 45 employees and a third part operator Call Center (250 agents) - Coordinated commercial information reports, sales quota and market analysis. - Developed Sales integration with Marketing and Supply Chain areas for a new S&OP process.

- Directed development and control of promotional calendar with US$12M annual budget and team leader of 25 to implement brand strategies and execution plans. - Steered the correct interface of brand’s strategy between Marketing and Sales, transforming it into visibility materials and activities in different point of sale. - Implemented a digital platform to assign targeted initiatives for sales team in order to guarantee appropriate promotional activity, portfolio and execution for each point of sale.

- Promoted brand development visibility strategy at point of sale, taking into account different characteristics of each market in Brazil and strategy of each brand. - Created and developed a new Picture of Success across all channels and categories defining in-store hot spots according to Shopper behavior understanding. Definition of channel, segmentation, price and portfolio assortment. - Achieved highest historical growth of national execution index (INE) of Coca-Cola Femsa (2015).

- Spearheaded implementation of market plan for FIFA World Cup 2014. - Organized and executed national and regional promotions related to World Cup. - Negotiated contracts for activation with strategic clients around Stadiums and FIFA Fan Fests.

- Led a project (Projeto Ativação) whose main objective was to increase profitability and sales volume through activation of strategic hot spots with permanent POP material in point of sale. Annual budget US$2M with a team of 8 employees.