Vicky Wong

Manage strategic partnership negotiations and drive end-to-end execution of partnerships. Collaborate with internal and external stakeholders to deliver agreed scopes and ensure successful campaign outcomes.

As a versatile content strategist, I help small businesses thrive on social media through strategic content planning and compelling content creation. • Responsible for content strategy, trend research, creative ideation, and end-to-end production of social graphics and short-form videos. • Applies strong creative thinking to translate trends into brand-aligned content that drives engagement and strengthens community connection.

- Led integrated trade marketing campaigns across APAC (China & Southeast Asia), driving demand for city pass products across Europe and regional destinations - Executed quarterly multi-channel campaigns aligned with seasonal travel trends, optimising product positioning and promotional strategies to drive merchant growth - Analysed sales performance, customer usage and margin data to identify high-performing markets and optimise pricing and discount strategies for APAC travellers - Coordinated co-marketing initiatives and platform campaigns, securing high-visibility placements and optimising campaign reach across OTA channels - Reported monthly campaign performance to CEO, highlighting YoY sales growth and regional sales impact to inform strategic decisions.

• Propose venue decor and styling for events • Venue coordination and vendor management • Oversee onsite setup

Key Accounts: Procter & Gamble, Johnson & Johnson, Singapore Tourism Board, Japan National Tourism Organisation, media agencies (GroupM, IPG mediabrand and Publicis) • Cumulative sales of over 2.1 million across multiple key accounts

- Developed creative concepts and content strategies to drive consumer engagement and connect brands with target audiences across digital platforms - Led campaign ideation and strategic planning, aligning content solutions with client marketing objectives and brand positioning - Managed client accounts and stakeholder relationships, serving as the main point of contact to ensure alignment on briefs, deliverables and timelines - Executed end-to-end influencer marketing campaigns, including talent sourcing, briefing, coordination and performance tracking - Collaborated with internal teams (creative, content, operations) to deliver integrated campaigns on time and within scope Commercial brands: P&G, J&J, Unilever, Mentholatum, Fujifilm, Clarks & more Agencies: GroupM, IPG Mediabrands, Zenith Government institutions : Sports Singapore & more

I worked alongside founder Jade for her boutique floral business - Shade & Hue Flora, to expand business sales and ventured into wedding floral arrangement. We enjoyed the process of creating bespoke bouquets and wedding florals for each bride, and we also had great opportunities of partnering with other businesses for flower workshop, product shoot and VIP event for a luxury watch brand.

Client servicing & project management for Singapore Grand Prix F1, Women's Tennis Finals 2018

Managed sales pitch & event management, from ideation & sales presentation, to event planning & execution, budget & timeline planning and vendor & venue management. Key Accounts include: • Changi Airport Group (CAG Annual Dinner & Award Ceremony 2018) • Huawei International (Huawei P8 South Pacific Region Launch) • Takeda Pharmaceuticals International (Takeda Alogliptin Global Commercial Brand Team Leadership Meeting 2016 • Fuji Xerox (product launches) • Association of Small and Medium Enterprises (Entrepreneurs of The Year Award 2014 • Ministry of the Environmental and Water Resources, MEWR (18th Meetings of Sub-Regional Ministerial Steering Committee & Technical Working Group on Transboundary Haze Pollution 2016) Governmental Clienteles: • Maritime and Port Authority • Ministry Of Manpower • Ministry of Culture, Community and Youth

Competency to sustain a personal and professional relationship with customers is the key factor for me to excel in this part time job. Within few months, I started to work on my own without supervision from the boss or center manager. I provide good customer service and attend to customer’s requests to maintain the center’s good image. Accomplishments: - event planning - administrative duties - design publicity materials - customer services