Vicky Stokes

o Design and implement marketing strategies aligned with business growth targets o Work with Managing Director to set specific marketing goals and KPIs o Develop digital campaigns to increase web traffic and site engagement  o Analyse sales and marketing metrics and make recommendations o Identify trends and insights, and optimise spend and performance based on insights o Plan, execute, and measure experiments and conversion tests o Research market to identify new opportunities o Ensure brand, tone and messaging consistency through all marketing channels and teams  o Establish a strong, long-term online presence o Negotiate and execute partnership agreements with industry event organisers  o Recruit, develop and manage the marketing team o Ensure the CRM and marketing automation systems provide an effective sales funnel o Develop and implement marketing techniques that will drive new customers and retain existing customers o Monitor relationships with existing customers through CRM and marketing automation systems o Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate o Brainstorm new and creative growth strategies o Collaborate with other teams such as IT, sales and editorial to optimise campaign success

o Strategic leadership and management of marketing strategy and customer acquisition campaign. o Execution of marketing campaigns across both paid and organic platforms including email, content marketing, PR and social media. o Design and implementation of market research and customer insights programme. o Development of effective reporting mechanisms to demonstrate the performance and ROI of marketing campaigns. o Implementation of PR campaign including management of influencer and advocacy programme. o Development and implementation of on-course marketing plan. o Creation of the Racehorse Lotto brand guidelines and implementation across all platforms to maintain consistent tone of voice and identity.

o Strategic development and execution of omni-channel marketing campaigns for global events and publishing products o Growing attendance across both live and virtual events o Leading and developing a marketing team of 3 o Responsibility for all PR activity including press releases, media barters, press registration and onsite press room management o Management of digital campaigns including website design and content, co-marketing and external agency projects for SEM and remarketing

o Management of all visitor campaigns across email, website design and content, SEO, co-marketing and external agency projects for SEM and remarketing o Focus on strategic development and execution of omni-channel marketing campaigns for all Seatrade Cruise events and publishing products o Responsibility for all PR activity including press releases, media barters, press registration and onsite press room management

o Focus on ROW strategic development and execution of omni-channel marketing campaigns for events and publishing products o Content creation for lead generation and nurturing inclusive of video, whitepapers, blogs, website content, email copy and marketing and sales collateral o Conception and development of new Seatrade Cruise Expedition brand o Responsibility for all PR activity including press releases, media barters, press registration and onsite press room management o Management of digital campaigns including website design and content, SEO, co-marketing and external agency projects for SEM and remarketing

o Newly created role - developed marketing and business development strategy for 11 office locations, reporting into 18 partners and associates o Responsibility for annual marketing budget o Managed the coordination of external PR and design team o Primary project to lead in the development and adoption of CRM system and database firm-wide o Developed and enforce firm's brand guidelines

o Responsible for collating e news communications across three brands including testing, logging, & sending including internal updates o Responsible for coordinating website statistics with Web Developer & external web support o Ensure all web platforms are up to date including descriptions, prices, stock levels etc. as well as online imagery and special offers/promotions o Coordinate Digital Marketing plan o Review statistics and trends using Google Analytics o Manage Gift Voucher system with web developer and external web support. o Manage relationship between external web support and internal teams. o Assist with design, updates, changes etc. including site maps and content development • Assist with events including organisation, marketing and to attend where requested.

o Management of all Social Media channels including Facebook, Twitter, Instagram, Pinterest and Google+ for SBC, SK Clinic + Spa and Pevonia Botanica UK including activity for QVC shows across 5 countries o Reporting of all Social Media activity and scheduling through HootSuite, Buffer + Iconosquare o Responsible for updating websites across all 3 brands including regularly updating training documents to Pevonia Botanica UK Therapist Lounge, uploading blog content o Responsible for sending out monthly email communications to customers o Distribute monthly birthday vouchers to spa customers

o Writing content and managing production of emails and SMS through Dotmailer system o Working with the wider team to assist in Dotmailer and CRM development and implementation o Organising the collection of case studies and testimonials for conversion activities o Tracking lead generation activities using Responsetap and Google analytics to provide detailed reports o Source quotes from external suppliers and media for advertising and marketing campaigns o Working with Marketing manager to design and develop marketing budget spend throughout the year o Managing Kaplan Holborn College communications plan and projects ensuring all are carried out to time and budget o Writing blog content for the Kaplan Holborn College website • Assisting the digital marketing executive with using Hootsuite to manage social media content

o Attending various HE events, schools and colleges including delivering presentations and workshops o Running Visit and Open Days on campus o Assisting the team with managing relationships with agents as well as delivering online training via Skype o Working closely with the marketing and digital team in developing marketing materials o Assisting the Admissions team with processing applications and incoming enquiries o Meeting recruitment targets for full-time Kaplan Holborn College and Kaplan Financial courses • Administrative duties including use of database systems such as CRM and Agresso

o Responsible for assessing incoming applications and conducting admissions administrative procedures o Communicating with prospective students, parents and advisors with general admissions enquiries via email and telephone o Attending recruitment events on and off campus to promote the school and recruit new students

Mentoring sixth form students through the 2 year Realising Opportunities programme, offering support and advice as well as assigning and marking assignments online. Programme supporting students from particular backgrounds in where barriers need to be broken in order to consider higher education.

Modules covered - Marketing Planning Process, Delivering Customer Value Through Marketing, Managing Marketing, Project Management in Marketing

Modules covered - Year 1 - Sociolinguistics, Foundations of Teaching English as a Foreign Language, Psycholinguistics - Language Development, Language Variation and Change Year 2 - Language and Gender, Sociolinguistics, Variations of English Year 3 - Language Rights, Linguistic Project, Sociolinguistics