Vicki Sagar (nee Shiel)

Freelance content strategy, marketing, communications, campaigns, writing, editing, social, digital. Expertise in tech, startups and plant-based food. Currently on maternity leave.

As Global Group Head of Content I was responsible for content and external communications across five international businesses spanning sectors including technology, education and real estate, and locations including the US, Vietnam, Costa Rica, Nigeria and Bulgaria. I worked with the Chief Marketing Officer to build and drive the business case for growing what was a very lean group marketing function, and built a content team to service the group's growing number of businesses, developing and delivering content and communications strategies, core messaging, tone of voice, campaigns and BAU activity, working with the content manager and PR agency for each business and territory. The role involved working closely with the group's CMO, Head of Digital and Head of Design as well as other leads across each business, in evolving the marketing for established businesses in the portfolio (Tek Experts) while conceiving and launching new businesses (elev8, Everty and Wize). We developed and delivered content and communication strategies, core messaging, tone of voice, campaigns and BAU activity across the group portfolio, working with eight PR agencies across the group.

I pressed pause on this passion project when I became pregnant and a global pandemic struck. But I'll continue to dip my fingers and toes in the world of plant-based food in the form of plant-based cookery workshops, events, collaborations and the like.

Promoted to Head of Content and Learning, bringing the organisation's learning team and Digital Business Academy into my team.

Promoted to Head of Content across both Tech City UK and Tech North, leading the content teams across both organisations. Worked as key member of the team that delivered the merging and re-branding of the two organisations to become Tech Nation, covering the whole of the UK.

Hired as Content Manager and promoted to Head of Content. Built and led a new content team covering marketing, content, editorial, communications, design and research. Conceived and led initiatives including new website, Northern Tech 100 League Table, Northern Tech Investment Index, and an 'ecosystem map' to shine a light on the digital businesses, accelerators, incubators, co-working spaces and skills providers across the North of England.

Led content strategy and production for Hiscox’s business and home insurance audiences with editorial, video, content campaigns and SEO activity, supported with paid social More than doubled visits, users and page views to the Hiscox Small Business Knowledge Centre in 10 months Led a creative content campaign to leverage Hiscox’s sponsorship of the Sunday Times Tech Track 100 league table which saw blog page views rise from 950 in 2014 to 13,000 in 2015 Developed a creative, customer-focused, channel-neutral, through-the-line approach to content Refined content strategy to focus on key themes and introduced customer stories and claims stories to humanise and bring insurance content to life Worked closely with our digital agency on content strategy and production Worked closely with Hiscox's Brand, Acquisition and Group Comms teams to ensure joined-up and through-the-line thinking on key projects and messaging

• Leading the content team in producing inspiring, educational and motivational content for an international audience (7+ million customers), demonstrating how our website-building software can be used to launch exciting and successful businesses and ventures. • Website editor for www.moonfruit.com/blog - the revamp of which saw page views rise from 27,000 in May to 85,000 in October. • Building and executing a content strategy aimed at acquisition, retention, engagement and brand-building - keeping existing customers happy and attracting new ones. • Identifying and developing a range of topics, themes, series, formats and guidelines to cater for audience needs, building their love for the brand. • Editing and producing creative content ranging from how-to, interview and feature articles, to customer story videos, guides, emails, ads, infographics, and campaigns such as our project at retail pop-up Boxpark. • Performance analysis using a bespoke content ‘dashboard’ and Google Analytics. • Iterating our content strategy and formats based on audience research, reporting, analysis, and company objectives. • Working with digital, content, SEO and PR agencies in the production of content and campaigns.