Vicki Nakata
Airline Venture CEO, Co-Founder, Board Member, Advisor @ UP.Labs
About
Experienced C-level executive with a track record for developing and growing profitable businesses. Highly skilled in Business Strategy, Strategic Partnerships, Loyalty Marketing, International Growth, Marketplaces, B2B SaaS, and Commercialization. Top-tier consulting/PE background (Bain & Company), travel and software development experience (Hawaiian Airlines, Booking.com), and an MBA from Kellogg School of Management.
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United States
Airlines/Aviation
Software Development, Customer Engagement, Financial Analysis, Project Management, Market Analysis, Board of Directors, Executive Management, Strategic Planning, Marketing, Business-to-Business (B2B), Strategy, Management, Business Development, Strategic Partnerships, Business Strategy, Management Consulting, Competitive Analysis, Analytics, Financial Modeling, Mergers & Acquisitions
Experience

Airline Venture CEO, Co-Founder, Board Member, Advisor
San Francisco Bay Area
Built aviation-focused venture studio team backed by Alaska Airlines and UP.Partners. Co-founded 3 AI/ML startups addressing key airline pain points: 1) Odysee.ai for network revenue maximization and operations simulation, 2) Tailsight.ai for automated aircraft maintenance planning, and 3) stealth AI-driven pricing optimization for airline ancillaries and upsells. Secured seed financing for startups, hired amazing CEOs and transitioned startups out of the studio, and serve as a Board member or strategic advisor to the standalone startups.

Chief Executive Officer
Burlingame, CA
Leader of Series A business aviation software company with team members in Silicon Valley, Vancouver, and Kyiv. Succeeded the cofounders and pivoted the company from a B2C charter flight marketplace to B2B SaaS for air charter demand management, pricing, quoting, and sourcing optimization. Secured financing from multiple sources, grew revenue through direct and VAR channels, and owned strategic partnerships. Exited to Portside and Magellan Jets.

Chief Business Development Officer, BookingGo / Rentalcars.com
Manchester, United Kingdom
C-level executive of the world's largest online car rental agency and part of Booking Holdings (previously the Priceline Group). Responsible for improving the customer experience and driving growth in international markets as well as leading bids for airline and loyalty program strategic partnerships. Managed the integration of Rentalcars.com into Booking.com as part of the Connected Trip strategy.

Vice President, Loyalty and Travel Products
Hawaiian Islands
Officer of $2.5B airline serving Hawaii, Mainland US, and Asia-Pacific. Responsible for P&L and double-digit growth of the airline's loyalty program and ancillary revenue products, including co-branded credit cards, premium economy, airport lounges, vacation packages, and baggage fees. Managed product launches, loyalty marketing, online merchandising, and customer engagement. Oversaw capital projects including airport lounge renovations and new cabins for the B717 fleet.

Managing Director, Partnerships & Ancillary Revenue
Led the bid process, negotiated deals, and managed executive relationships with Hawaiian Airlines' ancillary revenue and marketing partners, including Barclaycard, MasterCard, Bank of Hawaii, American Express, Expedia/Orbitz, Allianz, CarTrawler, airlines, hotels, and loyalty programs.

Principal (Senior Manager), Consultant, Associate Consultant
Boston, Los Angeles, Sydney, Hong Kong
Managed client engagements in the airline, aerospace, and technology practices of top-tier strategy consulting firm. Engaged with Fortune 500 and private equity clients on growth strategy, M&A, due diligence, performance improvement, and organizational effectiveness.
Vicki Nakata's Contact Information
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