Vickie Wei

I lead a team of Strategic Business Development Managers who champion partnerships with top ISVs globally in content creation, productivity, and professional workstation verticals, including AEC, PD&M, and M&E. I drive client AI software enabling strategy across the ISV ecosystem to deliver optimized, user‑focused solutions that elevate everyday productivity and professional workflows. As a storyteller, I translate technical capabilities into relatable user value, advocating for Intel platforms with OEMs, retailers, and industry partners to drive adoption and differentiation.

Intel Saffron AI derives insights from data, empowering enterprises to make impactful decisions. I am responsible for leading product marketing and integrated marketing communication for Intel Saffron AI in the area of manufacturing, aerospace and software development to help achieve business goals. Defined value proposition, crafted go-to-market strategy, executed product launch and built materials to support sales enablement. Key achievements include: • Developed product branding, positioning, value proposition, and messaging for Intel® Saffron™ AI Quality and Maintenance Decision Suite, the first Intel Saffron AI application for manufacturing, aerospace and software development • Planned, coordinated and executed the launch of Intel® Saffron™ AI Quality and Maintenance Decision Suite. Key achievements include: >> 5X organic web traffic >> Collaboration inquiries from 8 different Intel groups >> Several press articles at launch including ZDNet, The Next Platform, all 100% on messaging • Leveraged key partner relationships to create compelling testimonials at launch, and amplified through Intel news byte, joint press pre-briefing and joint speakership at O’Reilly AI Conference with 93% attendance rate • Led content strategy with O’Reilly media, coordinated with internal teams and external partners to produce a thought leadership white paper, yielding 40% conversion rates on its dedicated landing page – 2X O’Reilly’s average • Directed integrated marketing and sales efforts by working cross functionally and generated qualified leads

• Pivoted Perfect365 from a digital makeup app to a digital beauty platform – a very critical step for the growth of the company • Designed and blueprinted app features for Perfect365, a consumer makeup app, and Perfect365 PRO, a visual communication platform for professionals • Successfully launched Perfect365 PRO partnering with NYX Professional Makeup, resulting in coverage in top tier beauty trade publications including GCI and WWD • Spearheaded partnership programs with major beauty brands and retailers incorporating Perfect365 and Perfect365 PRO in their beauty events, including Armani, YSL, and Nordstrom, leading to 115% growth in total revenue • Strategized and executed all marketing plans in-app and through marketing channels including PR, ads, web, and social media • Supported Business Development team with business materials and case studies • Planned and executed beauty industry events, driving business leads

• Managed marketing and product development efforts for Perfect365, a Webby-winning digital makeup app loved by celebrities and 80 million users world-wide, with a 4.5-star average rating • Spearheaded partner and influencer programs to bring professional content to the app, growing 
organic users by 5% • Analyzed user behavior, learning the difference between iOS and Android users in terms of purchasing, and coordinated in-app programs accordingly • Led writers and designers to create in-app content, driving $600K in-app purchases • Conducted user testing, improving key interaction by 300% • Led front-end architects and engineers to build a marketing service portal for both internal and external users, increasing content creation and reporting efficiency by 300% • Supervised event strategy and the creation of supporting collaterals • Launched simplicam powered by closeli, a home monitoring solution, resulting 
in Wall Street Journal coverage and the Fox News headline "Dropcam killer". Responsibilities include integrated marketing campaigns, logo design, open-box experience, events and 
online advertising • Launched WHIP, a photo story-telling app. In charge of budgeting, a beta program, and managing an outside agency on branding, messaging, creatives, and marketing campaign efforts

Spearheaded corporate marketing strategy planning and execution, including branding, messaging, press relations and partner relations. Managed industry events, content creation and distribution. Redesigned and launched the new corporate website, a winner of the Stevie Awards 2013, Website of the Year. Launched the desktop version of Perfect365, resulting in coverages in The Wall Street Journal, VentureBeat and Popular Photography.

Set art direction for all corporate and product materials such as packaging, brochures, and booklets. Managed co-marketing with technologies partners including NVIDIA, Intel, Microsoft, AMD, and DTS. Supported e-commerce manager to execute online promotion plans. Coordinated events and developed sales collaterals.

Responsible for designing all prints, packaging and web graphics. Developed product and technology logos. Coordinated with print shops and vendors in delivering final productions.

Degree in Marketing, Continuing Education. Mar. to Jun., 2005