vicki campbell

foundation administrator

About

A highly motivated marketing and fundraising professional with broad experience in the corporate, agency, hospitality, casino and non-profit arenas. Diverse expertise including direct marketing, brand management, media relations, digital/social/mobile marketing, sweepstakes and tradeshow management. Proven abilities in: * leveraging new technologies to create innovative marketing solutions * strategic/tactical planning * project management * managing through processes * effectively leading teams Results-driven with strong relationship building, analytical and creative problem-solving skills.

Country

united states

City

memphis

Industry

non-profit organization management

Skill

direct marketing, marketing communications, marketing, leadership, social media marketing, strategy, nonprofits, public relations, marketing strategy, media relations, strategic planning, press releases, email marketing, direct mail, fundraising, sales, management, event management, budgets, project management, digital marketing, trade shows, market planning, marketing management, non profits, online advertising, social media, leveraging technology, loyalty programs, customer relationship management, campaign analysis, mobile media, brand management

Experience

direct marketing specialist

oden marketing

2001-6 - 2008-8 · 7 yrs 3 mos

Served as the agency's direct marketing subject matter expert and consultant - offering strategic and tactical direct marketing solutions to the agency's Fortune 500 clients. Managed five client databases for online/offline communication campaigns. Developed data entry response guidelines and conducted data entry training. Developed list segmentation, incentive and test strategies that increased customer response rates. Collaborated with the development and implementation of offline and online sweepstakes and incentive offer campaigns.

administrator assistant - regional vice president marketing

harrah's corporate memphis tn

1997-1 - 1999-1 · 2 yrs 1 mo

legal assistant

glassman edwards wade & wyatt pc

1985-1 - 1997-1 · 12 yrs 1 mo

Reported to partner whose areas of concentration included plaintiff’s personal injury, product liability (asbestos) and class action litigation.

direct marketing coordinator

harrah's tunica

1999-1 - 2001-7 · 2 yrs 7 mos

Coordinated and executed 16 highly segmented, variable messaged, loyalty marketing campaigns per month. Communicated with key casino property executives to ensure flawless execution and redemption of marketing campaign offers and events. Coordinated and implemented competitive shopping program to research and analyze competitior activities and strategies. Ensured that all campaigns adhered to Brand standards and guidelines.

director of marketing

american contract bridge league

2008-9 - 2012-6 · 3 yrs 10 mos

Directed and administered corporate marketing plans and activities in accordance with objectives established by CEO and Board of Directors. Defined and developed annual marketing plans and budget. Designed marketing campaigns to drive profitable ROI for new member sign-ups and increase traffc and table revenue at 3,200 bridge clubs and 1,100 bridge tournaments across North America. Spearheaded the establishment of company's first presence in the social/mobile marketing arena. Developed tradeshow strategies to increase booth traffic and qualified lead generation. Oversaw the management and timely delivery of all external communications. Managed internal and external resources to develop print, radio/TV, banner ads, brochures and promotional DVDs. Oversaw the development and management of two company websites. Managed all media communications and press releases. Presented and communicated marketing reports to a 25 member Board of Directors. Conducted marketing workshops to external sales force and lead 5 cross-functional marketing teams.

board of director - third party fundraising chair

susan g. komen memphis-midsouth

2008-1 - 2010-1 · 2 yrs 1 mo

Served in volunteer capacity as Board member and Third Party Fundraising Chair. Also served three years as Survivor Chair for Memphis Midsouth Susan G. Komen Race for the Cure - worked closely with national corporate sponsor to coordinate and execute race day survivor activities.

foundation administrator

aalas

2012-8 - Present · 14 yrs 2 mos

The American Association for Laboratory Animal Science (AALAS), a 501(c)3 nonprofit membership association, is the premier forum for the exchange of information and expertise in the care and use of laboratory animals. Since 1950, we've been dedicated to the humane care and treatment of laboratory animals and the quality research that leads to scientific gains that benefit people and animals.Mission: AALAS advances responsible laboratory animal care and use to benefit people and animals.