vicki essenmacher

director, marketing crm training and support

About

High-performing and data-driven higher education professional who understands the importance of using data and personalized digital marketing to connect people to a community in an authentic way that makes them feel special, included, heard, and ready to take action.

Country

united states

City

east lansing

Industry

higher education

Skill

alumni relations, higher education, volunteer management, community outreach, fundraising, program development, public speaking, nonprofits, public relations, social media, editing, social networking, facebook, leadership, community development, leadership development, data analysis, program evaluation, strategic communications, non profits, staff development, philanthropy, resume writing

Experience

director, marketing crm training and support

dispatcher, custodial services

michigan state university

1997-7 - 2000-5 · 2 yrs 11 mos

Answered four phone lines and dispatch radio simultaneously. Assisted with determination of overtime assignments. Created database to track student employment, cutting time to process paperwork in half.

associate director of alumni relations and communication for the college of social science

michigan state university

2011-7 - 2013-3 · 1 yr 9 mos

alumni relations coordinator for the college of engineering

michigan state university

2000-5 - 2007-10 · 7 yrs 6 mos

▪ Created College of Social Science nominations for MSU Alumni Association Awards. Worked with faculty to create Social Science nominations for MSU Honorary Degree Awards. ▪ Planned and coordinated college alumni and donor activities and events. This included reunion events, football tailgates, academic programs, and regional alumni receptions. ▪ Assisted staff from departments within the college in planning and coordinating alumni events. Provided template task lists and documents, as well as advice and mentoring. ▪ Implemented the college's first black-tie optional awards banquet, including creating departmental awards and nomination processes.

assistant director of alumni relations for the college of social science

michigan state university

2007-10 - 2011-6 · 3 yrs 9 mos

* ▪ Created College of Social Science nominations for MSU Alumni Association Awards. Worked with faculty to create Social Science nominations for MSU Honorary Degree Awards. * ▪ Planned and coordinated college alumni and donor activities and events. This included reunion events, football tailgates, academic programs, and regional alumni receptions. * ▪ Assisted staff from schools within the college in planning and coordinating alumni events. Provided template task lists and documents, as well as advice and mentoring. * ▪ Assisted staff and students in departments within the college in creating and disseminating alumni newsletters, both print and electronic. Offered advice and timelines, edited content, * designed layout of both print and electronic versions.

alumni engagement director for the msu alumni association

michigan state university

2013-3 - 2015-1 · 1 yr 11 mos

Led alumni engagement efforts within major markets in the Midwest, Michigan, and the West Coast.

director, marketing crm training and support, msu alumni association

michigan state university

2015-2 - Present · 11 yrs 8 mos

* ▪ Lead CRM (customer relationship management implementation) for University Advancement (UA). * ▪ Assist with negotiations between the vendor (currently iModules) and Michigan State University. * ▪ Prioritize strategic enhancements to platform roadmap. * ▪ Research and oversee the purchase and enhancement of software and hardware required. * ▪ Serve as the platform evangelist, working to grow use of the central marketing platform. * ▪ Provide strategic support for CRM usage within the participating units and alumni communities. * ▪ Conduct user group meetings for units and alumni communities to expand platform usage. * ▪ Plan and oversee the development, maintenance and integration of the UA CRM platform. * ▪ Oversee the training program for platform users. * ▪ Serve as a resource person for systems development, software and user issues. * ▪ Interview, recommend for hire, and review the performance of related support staff.

Education

goodrich high school

avondale high school

michigan state university

english literature

1989-1 - 1994-1 · 5 yrs 1 mo

Activities and Societies: Treasurer, Student Housing Cooperative, Summer of 1994; Diversity Chair, Student Housing Cooperative, 1994-1995; MSU Aikido Club