Vicente Lizcano

Building a Go-to-Market function for a growing stealth startup in the Bay Area.

- B2B Marketing and Sales - Lead generation and pipeline growth - Built a multichannel strategy to increase top of funnel volume and conversion rate - Built and managed email marketing strategy - Managed ROI focused LinkedIn ad campaigns - Fully integrated Hubspot into our existing tech stack (marketing and sales funnel optimization) - Website redesign to improve site navigation - Helped craft ad specific landing pages to optimize lead conversion

- Acquired by larger marketing agency - Idea Peddler - Bootstrapped to $2M in revenue within 4 years - Created content for +75 clients, including Coinbase, Elroy Air, NASA, Coca-Cola, CNN International, The University of Texas, SXSW, Lyft - Pitched, negotiated, and closed +70 clients totaling over $2.5 million in revenue in under 4 years - Responsible for the entire business cycle from business development, managing projects, managing a team of 8, and end-of-project reports to billing and client retention - Managed client projects and owned day-to-day communications with clients to better understand pain points and needs - Monitored and tracked internal team performance KPIs - Built operational-specific financial projections - Operationally managed +10 software applications integrated into team workflows - Helped craft product information documents to better educate our clients on our services

- Started the company during my MBA program (2018) - Advised on client’s brand messaging, content cohesiveness with their existing brand, ad campaigns, and marketing strategies - Developed strategies for customer acquisition and retention - Managed client realtions - Wore many hats as a founder including business development, managing all of our finances, and many other functions

- C level leadership role during pre-launch of online course resulting in +75 students' acceptances into US News Top-20 Ranked Universities - Developed workflows that enabled the filming, editing, and production of 7.5 hours of video content plus the development of the website - Built a product launch roadmap for the website and online course - Advised on user experience from pre-launch test results - Oversaw and created the ad campaign - Managed team on pre-launch influencer outreach

- Working in the advancement department at Concordia. Connecting with Alumni and local businesses on behalf of the university - Worked for the university while getting my MBA - Community growth and engagement for over 100 alumni - Coordinated 15 events for the university community exposure

- Worked during a transitional period for the company. This allowed for an abundance of opportunities that would have not otherwise been possible - Reported directly to the CEO - I was able to work on events and be more hands-on than a typical intern would - Collected and organized data to form post-event reports

Minoring in computer science