Viacheslav Rayk

CVM Product Manager (Magnit Plus) @ MAGNIT OMNI

About

Product marketing and growth professional with 5+ years of experience launching, scaling, and optimizing products in fintech and e-commerce. From in-app personalization to full-funnel campaign management, I specialize in turning insights into action - and action into growth. At Alfa-Bank, I currently lead personalization for loan products, owning segmentation, UX comms, and conversion strategy. Before that, I worked at Yandex (Yango Deli) and Ozon Fintech, building growth engines, launching new verticals, and driving measurable user and revenue impact across markets like Russia and Israel. I thrive in fast-moving, product-led environments where experimentation, data, and user empathy guide every decision. I love working cross-functionally with product, engineering, data, legal, and design - and I never lose sight of the one question that really matters: What does success look like for the user? Let’s connect if you’re working on something meaningful, or just want to nerd out about lifecycle strategy, CRM, or segmentation models.

Country

Russia

City

Moscow

Industry

Marketing & Advertising

Skill

Retention Strategies, Управление проектами, International Business, Cross-Cultural Communication Skills, ASO, Product Marketing, CRM Stategy, Lifecycle Marketing, Customer Lifecycle Management, In-App Messaging, User Segmentation, Customer Retention, Customer Acquisition, Customer Engagement, Product Launch, Performance Marketing, Cross-functional Collaborations, Behavioral Analytics, Product Research, Voice of the Customer

Experience

CVM Product Manager (Magnit Plus)

MAGNIT OMNI

2025-6 - Present · 1 yr 4 mos

Key responsibilities: - Churn from DAC CVM mechanics: cashback/discount promotions to reactivate churned segments, bringing them back to the app, transaction, or both. Key metrics: reactivated clients - Omni-goals instrument business ownership: launch of all business directions personal goals for clients (tasks in the app for clients to complete in order to get any reward). Key metrics: reach, coverage of key segments, GMV/margin.

Senior Personalization Manager, Loans

Alfa-Bank

2024-12 - 2025-6 · 7 mos

Moscow, Moscow City, Russia

- Designed and launched data-driven in-app user journeys, increasing total loan gains by +5%. - Supported the launch of a new loan application flow, resulting in +11% conversion uplift and improved Voice of Client scores. - Built and refined feedback loops and segmentation systems to continuously improve communication relevance and performance.

Growth Marketing Manager

Яндекс Лавка

2023-9 - 2024-11 · 1 yr 3 mos

Moscow, Moscow City, Russia

- Led lifecycle and promo marketing for Yango Deli in Israel and multiple Russian regions, reducing promo spend by 30% with minimal impact on acquisition. - Developed ML-powered CRM campaigns that reactivated +20% of churned users, delivering strong ROI. - Drove a +3.5% GMV uplift in Israel through optimized lifecycle strategies. - Launched two major verticals - a full-scale online supermarket and a pharmacy delivery feature - from research to GTM. - Partnered with product, legal, CRM, and data teams to launch faster, better, and in full compliance.

Product Marketing Manager

OZON.ru

2021-8 - 2023-8 · 2 yrs 1 mo

Moscow, Moscow City, Russia

- Initiated and scaled 3 research programs (BHT, AppHT, VoC), supporting feature design and GTM decisions. - Doubled push notification CTR in under a year while maintaining healthy downstream conversion. - Drove a +25% increase in traffic to landing pages through improved placement and personalized comms. - Improved application funnel performance by +10% (step 1) and +15% (step 2) through tailored triggers and CRM flows.