Verónica Mondragón
Finance Director @ BCW Global
About
I’m a dynamic and results-oriented finance executive with over 10 years of experience as Finance Director in a leading Public Relations agency. Proven expertise in financial management, strategic planning, and operational efficiency within the fast-paced marketing and communications sector. Skilled in developing and implementing financial strategies that support business growth and enhance profitability. Strong background in budgeting, forecasting, and financial analysis, with a keen ability to interpret complex financial data to drive informed decision-making. Adept at managing financial risks and ensuring compliance with industry regulations. Exceptional leadership and team-building skills, fostering a collaborative environment that empowers finance professionals to excel. Excellent communicator with a talent for presenting financial insights to non-financial stakeholders, ensuring alignment with organizational goals.
Mexico
Benito Juárez
Public Relations & Communications
Gestión de flujo de efectivo, Negociación, Elaboración de presupuestos, Finanzas, Elaboración de informes financieros, Desarrollo de equipos, Capacidad de análisis, Administración, Habilidad analítica, Ética e integridad, Gestión del tiempo, Trabajo en equipo, Capacidad de solución de problemas, Pensamiento estrátegico, Ética profesional, Atención al detalle, Habilidades de liderazgo, Análisis de estados financieros, Gestión de presupuestos, Contabilidad
Experience

Finance Director
Miguel Hidalgo, CDMX, Ciudad de México, México
• Accountable for the financial result of BCW • Active contributor in business strategy development and finance partner to support profitable growth initiatives. • Communicate financial performance and strategy to stakeholders, including board members, and employees. • Ensure robust internal controls and processes. • Monitor and manage the organization’s cash flow to ensure liquidity and operational efficiency. • Support on Legal matters. Accomplishments: • Operating Income improvement, identifying and executing cost-saving initiatives that significantly reduce expenses. • Past Due reductions. • Improved cash flow management practice to ensure liquidity and operational efficiency. • Implementation of Maconomy.

Finance Manager (Controller)
Miguel Hidalgo, CDMX, Ciudad de México, México
• Preparation and upload to cartesis of annual budget and quarterly forecasts. • Monitor compliance with authorized budgets. • Define, update and implement policies and procedures for expense control. • Cash flow administration. Accounts payable and accounts receivable supervision. • Negotiation with customers’ payment plans • Preparation of financial statements for external audits purpose. • Preparation of productivity and client profitability • Payroll review • Ensuring compliance with accounting and tax regulations, minimizing legal and financial risks for the agency. Accomplishments: • Implementation of the monthly business report in order to provide timely and accurate financial information to the business management. • Reduced NWC (AR) • Green SOX Controls • Developing training programs for the finance team, enhancing their skills and knowledge in accounting and finance. • Fostering effective collaboration between the finance department and other departments (such as marketing and operations) to align financial strategies with business objectives.

Internal Audit
Miguel Hidalgo, CDMX, Ciudad de México, México
• Identified and evaluated risks affecting organizational operations. • Analyzed and assessed the effectiveness of internal controls. • Conducted regular audits to ensure compliance with company policies and procedures. • Ensured organizational adherence to applicable laws and regulations. • Detected and prevented fraud through appropriate controls • Prepared detailed reports with audit findings and recommendations for process improvement. • Monitored the implementation of recommendations and ensured appropriate corrective actions were taken.

Account Receivable Manager
Miguel Hidalgo, CDMX, Ciudad de México, México
Activities: 1. Ensure accurate and timely generation of invoices and billing statements. 2. Oversee the collection and processing of payments from customers. 3. Regularly reconcile accounts receivable ledger to ensure all payments are accounted for and properly posted. 4. Monitor and analyze aging reports to track overdue accounts and initiate collection efforts. 5. Communicate with customers regarding outstanding invoices and resolve any payment discrepancies. 6. Address and resolve customer disputes related to billing and payments. 7. Prepare and present regular reports on accounts receivable status to management. Achievements: 1. Increased the collection rate by implementing more efficient payment processing procedures and follow-up strategies. 2. Successfully reduced the DSO from 90 days to 60 days by streamlining the invoicing process and enhancing customer communication. 3. Delivered accurate and timely accounts receivable reports to senior management, aiding in better decision-making and financial planning.

Account Payable Manager
Miguel Hidalgo, CDMX, Ciudad de México, México
Activities: 1. Ensure accurate and timely processing of supplier invoices and payment requests. 2. Establish and maintain strong relationships with vendors, negotiating payment terms and resolving any issues. 3. Review and authorize payments to suppliers, ensuring compliance with company policies and procedures. 4. Regularly reconcile accounts payable ledger to ensure all payments are accounted for and properly posted. 5. Monitor and manage company expenses, ensuring adherence to budgets and cost control measures. 6. Coordinate with the finance manager to ensure sufficient cash flow for payments while optimizing working capital. 7. Prepare and present regular reports on accounts payable status to management. 8. Address and resolve supplier disputes related to invoices and payments. Achievements: 1. Achieved significant cost savings by negotiating better payment terms with suppliers and taking advantage of early payment discounts. 2. Developed and maintained strong relationships with key vendors, resulting in improved collaboration and more favorable payment terms. 3. Established strong internal controls that ensured compliance with company policies and regulatory requirements, reducing the risk of fraud and errors. 4. Delivered accurate and timely accounts payable reports to senior management, aiding in better decision-making and financial planning.

Payroll Assistant
Miguel Hidalgo, CDMX, Ciudad de México, México
Responsibilities of a Payroll Assistant: 1. Maintain accurate employee records, including personal, salary, and tax information. 2. Ensure all employee changes (new hires, terminations, promotions) are updated promptly. 3. Assist in calculating wages, overtime, and deductions for employees. 4. Verify timesheets and attendance records. 5. Coordinate with finance teams to ensure accurate payroll disbursement. 6. Monitor compliance with local tax laws and employment regulations. 7. Prepare and file payroll-related tax forms. 8. Ensure timely deduction and remittance of taxes, social security, and other withholdings. 9. Prepare payroll reports for management and ensure data integrity. 10. Assist in auditing payroll processes to identify and resolve discrepancies. 11. Maintain confidentiality and security of payroll records. Achievements 1. Reduced payroll errors by implementing a more effective timesheet verification process. 2. Ensured 100% compliance with local tax regulations, avoiding fines and maintaining trust with stakeholders. 3. Developed a reporting system that improved payroll transparency and provided real-time insights for management. 4. Resolved employee payroll inquiries with a satisfaction rate of 80%, enhancing team morale.

Assistant Accountant
Miguel Hidalgo, CDMX, Ciudad de México, México
Activities: o Assisting in maintaining accurate financial records. o Performing data entry and ensuring accurate recording of financial transactions. o Reconciling accounts and resolving discrepancies in financial statements. o Supporting in employee expense reports. o Filing and archiving financial documents in compliance with company policies. o Providing support during audits and tax preparation processes. o Monitoring accounts payable and receivable. o Communicating with vendors, clients, and other departments regarding financial matters.
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