Veronica Cantu

Full P&L responsibility, including revenue growth, cost analysis, and station budgeting. Designed tailor-made solutions for 100% of pricing opportunities.

Spearheaded regional air and ground procurement strategies, optimizing cost structures across multiple territories in North America.

Expert in Mexico-USA/Canada cross-border operations, managing high-complexity trade flows and carrier relations.

Regional Ground Operations Manager • Ensure Ground operations flows with no setbacks • Develop Carriers relationship for actual and new business • Create Operational KPI´s • Ensure operational KPI´s are in compliance based on the company and customer quality Standards • Review, maintenance and improvement for operational processes • Design strategies and models for new business that fits customer needs • Implement new business based on a Zero defect methodology • Identify and get new business opportunities for actual and new customers • Work along to the direction to set up budget for each year • Monthly financial results review for the product • Identify opportunity areas and implement operational improvements and best practice

Transborder Pricing Manager México & Nortam • Develop Carriers relationship for actual and new business • Design strategies and models for new business that fits customer needs • Design and perform carriers evaluations • Identify and get new business opportunities for actual and new customers • Quote and secure new business based on customer needs

Account Manager • Responsible for the maintenance of the actual business, and increase incomes for actual accounts • Coordinate activities for Customer Service to guarantee the customer satisfaction • Create, implement and sustain procedures to ensure customer needs • Supervise and develop the team members • Monitor and ensure goals of key performance indicators are achieved, and develop strategy to achieved them and sustain

Operation Improvement Manager • Responsible of improving processes in operations as Lenovo, Johnson and Johnson, Fiat, GM, Transocean • Responsible for Lean implementations in Ocean, Ground and Air operations. • Active participation in training and coaching different sites and operations. • Contributing to get the 1st Mexican Showcase operation in Ramos Arizpe, Coahuila • Contributing to further development of LEAN. • Ensure compliance with company policies and procedures and applicable regulatory laws and guidelines

LEAN •Completed the Global Lean Expert program •Responsible for the implementation and integration of LEAN´s initiatives and other quality and operational excellence methodologies by conducting and leading improvement projects •Successfully implemented process improvement, utilizing Lean, methodologies (Value Stream Transformation, MIFA, MIFD, 5S's, and have experience planning and executing Kaizen events) •Improved process trough flow metrics in Mexico , Malaysia, USA, Brazil, Argentina

•Active participation in training and coaching in LEAN •Responsible for the implementation and integration of LEAN activities, leading improvement projects •Creation of “Work Instructions” for air, ocean, ground, warehouse processes •Responsible of improving processes in operation •Trained personnel and made significant contributions in reports and formats.

Ocean Operation •As a part of the ocean department the main activity was to handle import and export ocean operation in order to maintain and to develop new customers and business. •Track and trace activities to ensure an appropriate customer service •Complete invoicing process of operations handled •Provided information on services and pricing, to improve customer service. •Used negotiation skills to rescue and retain important clients and carriers •Quotes for new customers. Take full responsibility for profit and loss. •Effectively coordinated shipments for new customer and gathered customer feedback. •Support for special events at CEVA MTY •Responsible of getting sponsors for special events.