Verry Huang 黄汉森

Led the regional growth strategy across 11 APAC markets, with a focus on scaling customer acquisition, improving retention, and maximizing revenue efficiency. Collaborated with product, commercial, and finance teams to deliver data-driven strategies that transformed user engagement and monetization. - Growth & Product Strategy: Built and executed integrated growth plans leveraging user insights, competitive benchmarking, and market analysis. Developed and scaled customer engagement levers including subscriptions, gamification, and referral programs to drive acquisition and retention. - Marketing Investment Optimization: Partnered with regional finance to prioritize marketing spend in high-impact areas, achieving >3x ROI per dollar even in declining markets. Reduced CPA by 25% and tripled ROAS through optimized channel and content strategies. - Monetization & Incentive Design: Overhauled incentive planning with data-led segmentation, improving promotional efficiency and sustaining revenue growth. - Go-To-Market Execution: Drove GTM strategies for new product initiatives, ensuring seamless integration across marketing, product, and commercial teams. - Stakeholder Leadership: Acted as thought partner to CMOs across the region, aligning strategic priorities with local needs while fostering executive buy-in. - People & Culture: Led a high-performing team recognized by global leadership, achieving the highest employee engagement score (+37 pts vs global average). Key Achievements: - Scaled subscription program to 2M+ subscribers, resulting in €50.4M incremental profit annually, +20% order uplift, and +30% customer retention growth. - Achieved 9% platform revenue growth over 4 years through sustained user and monetization expansion. - Successfully turned around MAU from negative growth to 10% MoM growth for six consecutive months through product-led lifecycle strategy.

Owned end-to-end growth strategy and marketplace optimization for Grab’s ride-hailing and food delivery verticals in Singapore, focusing on revenue efficiency, product innovation, and customer lifecycle strategy. - Product Strategy & Innovation: Pioneered the launch of Grab’s first subscription revenue model across mobility and food, resulting in a 40% improvement in customer retention and higher revenue predictability. - P&L & Cost Optimization: Led cost efficiency efforts across key verticals, achieving a 60% reduction in major cost contributors while sustaining growth. - Incentive & Growth Planning: Developed and implemented data-driven incentive strategies, improving acquisition and retention cost efficiency by 30%. - Experimentation & Analytics: Conducted A/B testing and growth experiments across pricing, incentive levers, and campaign execution to drive 2x GMV growth at 60% lower cost. - Cross-Functional Leadership: Partnered with local product, marketing, and operations teams to align on strategic priorities and drive consistent marketplace performance. Key Achievements: - Scaled a new subscription product across SEA, enhancing retention and monetization. - Delivered 2x GMV growth while optimizing marketing efficiency and spend. - Strengthened customer acquisition ROI through segmentation and channel planning.

Led marketing strategy and business intelligence for Burger King Japan, with a focus on pricing optimization, omnichannel campaign execution, and operational efficiency across 98 stores. - Product & Pricing Strategy: Developed and rolled out dynamic menu pricing based on customer insights and market demand, driving over 10% YoY sales growth for two consecutive years. - Marketing Campaigns: Orchestrated integrated offline and digital marketing campaigns, optimizing promotional effectiveness and delivering ¥12M in marketing cost savings. - Operations & Cost Control: Introduced predictive analytics and inventory controls to improve food cost efficiency, leading to a 2% reduction in waste and overall COGS. - Data-Driven Planning: Provided business-critical insights to support promotional planning and sales forecasting, helping inform product mix and store-level strategy. Key Achievements: - Executed pricing and campaign strategies that drove sustained revenue growth and higher customer engagement. - Achieved ¥12M in marketing efficiency gains through better spend planning and negotiation. - Delivered measurable improvements to food cost control through operational insights.

Supported Burger King’s growth across 19 Asia Pacific markets through analytics-driven strategy, pricing architecture, and financial modeling. Played a key role in standardizing product offerings, forecasting performance, and enabling regional marketing and commercial decision-making. - Menu Architecture & Product Strategy: Rolled out a region-wide menu architecture strategy to improve pricing alignment, product mix, and margin optimization, tailored to local consumer insights. - Forecasting & Financial Modeling: Built high-accuracy bottom-up sales forecasting and 4-wall EBITDA flow-through models, enhancing annual planning and campaign ROI tracking across markets. - Performance Analytics: Analyzed the impact of promotional campaigns on store-level performance, informing decisions on product bundling, discount strategy, and investment allocation. - Reporting Automation: Streamlined marketing performance reporting through Tableau, cutting weekly reporting time by 70% and improving speed-to-insight for local and regional teams. Key Achievements: - Enabled 100% sales target achievement across all supported countries for three consecutive years. - Standardized pricing and menu planning across 19 markets, improving operational efficiency and profitability. - Improved data transparency and speed of decision-making through reporting automation.