Veronika Bernau

Betriebsübergang Rodenstock > De Rigo Vision D.A.CH.

• Creative direction of global B2B and B2C promotions and campaigns • Concept and organisation of campaign and product shootings/videos • Set-up of the annual marketing launch plan and strategy • Development of marketing toolbox for international country organisations to support the sell-in and sell-out of product launches (POS | print | online | social media) • Responsibility for marketing budget • Close collaboration with country organisations to ensure consistent brand language worldwide • Managing internal communication and external agencies/creative partners • Development of social media content in collaboration with social media team

• Set-up of the annual marketing plan and channels (POS | print | online | event) • Responsibility for the overall brand communication • Coordination and development of 360° B2B and B2C marketing activities • Go-To-Market plan and communication for successful product launches • Concept and design of marketing material: flyer, brochures, POS material, product and campaign shoots, campaign landing pages • Organisation of trade shows and booth design • Content management of social media channels (paid | organic) • Market research and development of new products/special editions • Close and agile collaboration with internal and external stakeholders

• Global trend scouting (WGSN) and creation of mood boards • Development of fashion collections for SS 2015 (surf wear | outdoor | fashion) • Set-up of a range plan for private collections • Design of pattern and graphics

During my studies in Design and Product Management I gained deep knowledge in the design process and the importance of a holistic brand communication and design concept. With projects in interdisciplinary teams with often multi cultural backgrounds I established a cooperative and open-minded way of working.

Exchange Semester in the Industrial Design Master Programme