Veronica Ugarte
Senior Performance Marketing Manager @ Payhawk
About
❯ ABOUT ME: Data Driven Marketer with over 12 years of experience in strategic planning and multi-channel demand generation strategies across EMEA and LATAM in the Banking, Health Insurance, Advertising, Retail, and FMCG sectors. Expert in creating, deploying, and managing Inbound, Outbound, and Account-Based Marketing programs for both B2B SaaS and B2C. A strategic thinker and problem solver with strong analytical skills, thriving in fast-paced environments and embracing challenges. ❯ AREAS OF EXPERTISE: Marketing strategy | Lead generation | Demand Generation | Project Management | Inbound Marketing | Outbound Marketing | Remote Company Culture | Branding & Positioning | Performance marketing ❯ INDUSTRIES: Technology & Services | Digital Marketing | Healthcare | Advertising | Retail | FMCG | Fintech | Startups | SaaS | B2B | B2C ❯ MARKETING TOOLKIT: HubSpot | WordPress | Dato CMS | Paid Ads Platforms (Meta, Google, linkedIn, Gartner, Bing, Taboola, Reddit, Outbrain, tiktok, X) | MailChimp | WoodPecker | Mailerlite | Canva | Figma |Copy.ai | Tag manager | Analytics | Business Suite | Ads Manager | ChatGpt | Semrush | Looker Studio | Abacum | Power BI | Zapier Productivity: Slack | ClickUp | Trello | Notion
Spain
Barcelona
Computer Software
Brand Management, Digital Marketing, Marketing strategy, Estrategia empresarial, Planificación estratégica, Event Management , Public Relations , Market Research, Business Development, Customer Relations, Public Relations, Microsoft Excel, Microsoft Office, Microsoft Word, Microsoft PowerPoint, Microsoft Outlook, Google Docs, MailChimp, Liderazgo de equipos, Customer Service
Experience
Senior Performance Marketing Manager
Payhawk
Barcellona
Bulgarian unicorn 🦄
Head of Demand Generation - Consultant
Eltex
Barcellona
Performance Marketing - Consultant
Action1
Хьюстон, TX
Senior Performance Marketing Manager
Factorial
Barcelona, Catalonia, Spain
Spanish unicorn 🦄 leader in HR software Role Overview: optimize and maximize return on investment (ROI) through paid advertising. KEY ACCOMPLISHMENTS: ❯ Lead the performance marketing strategy ❯ Implemented results-driven in paid campaigns (LinkedIn, Google Ads, Meta, Gartner, Tiktok, Bing, Outbrain, Reddit, Taboola, X) ❯ Led the monitoring of Marketing KPIs to achieve ROI ❯ Used multi-touch attribution models to ensure campaign effectiveness. ❯ Aligned strategy with the main C- level executives and all levels of management (Sales, Marketing, Finance, Performance, Partners, Operations, Growth)
Marketing Manager
Qodeup
Milan, Lombardy, Italy
Role Overview: Planned, developed and supervised all marketing strategies with the objective of increasing conversion through qualified lead generation. KEY ACCOMPLISHMENTS: ❯ Created and executed the marketing strategy from scratch ❯ Designed, deployed, and managed inbound, outbound, and account- based marketing campaigns ❯ Introduced and established HubSpot's CRM platform for marketing and sales ❯ Led a strategic repositioning project (redesigning the company's website) ❯ Managed content creation (blog, ebook, newsletters, etc.) ❯ Coordinated a team of copywriting, translation, design, and tech specialists
Senior Consultant & Co-founder
LIKHA MARKETING CORPORATIVO
Asunción, Paraguay
Role Overview: Analyze client project requirements and developed customized marketing campaigns using market research and performance monitoring to achieve desired objectives. KEY ACCOMPLISHMENTS: ❯ Reached 55% and 60% ROS in the first and second year ❯ Provided strategic marketing guidance for 15+ clients from Banking, Health Insurance, Advertising, Retail, and FMCG sectors ❯ Hired an managed a cross-functional team members
Senior marketing analyst
Prourbe Medios
Asunción, Paraguay
Role Overview: Collaborated with other departments to define budgets, analyze strategic plans and monitor results to optimize the company's sales. KEY ACCOMPLISHMENTS: ❯ Developed growth strategies and optimized marketing channels ❯ Hired and supervised the marketing team
Marketing analyst
Diviserv S.A.
Asunción, Paraguay
Role Overview: Enhanced digital channels, managed co-marketing actions, and product’s events launches. KEY ACCOMPLISHMENTS: ❯ Lead the execution of marketing campaigns ❯ Planned and coordinated company events (company´s partners: Microsoft, IBM, HP, Cisco, Lenovo, Intel, McAfee)
Marketing Specialist - FMCG
Doña Angela
Asunción, Paraguay
Role Overview: Improved and Monitor digital campaigns metrics and coordinated events. KEY ACCOMPLISHMENTS: ❯ Managed digital platforms (META & Google) ❯ Coordinated company events
Education
EADA Business School
Barcelona
Universidad Católica Nuestra Señora de la Asunción
Marketing
Veronica Ugarte's Contact Information
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