Veronica Dawidowski

Nars and Drunk Elephant

- Assisted with media buying, planning and strategy for digital media campaigns - Acted as an internal brand manager for all creative assets, ensuring approved brand guidelines were maintained consistently across all content and digital elements - Created engaging, relevant content tailored to different platforms and audiences highlighting products - Leveraged analytics for data-driven insights on consumer behavior, refined targeting and messaging for optimal performance in the B2C market - Consistently optimized website performance to improve user experience, and increased organic traffic by 7% - Managed and optimized a substantial annual marketing budget and implemented robust tracking mechanisms to ensure resource efficiency on platforms such as Google, Facebook and Instagram - Managed the execution, optimization and performance of digital marketing programs, delivering subject matter expertise in onsite content strategies, SEO strategies, insights generation, measurement and reporting - Worked in partnership with internal and external stakeholders to leverage personas, customer journeys and data strategies to develop digital marketing campaigns - Trained and educated other team members on platforms such as Zapier, Google Ads, Google Analytics and Facebook Business Manager - Interacted frequently with stakeholders via various communication methods —including interaction with marketers, analysts, web developers, content and creative designers - Implemented measurement methodologies (A/B testing, Test/Control etc.) - Identified process gaps, efficiencies, refinements and established new processes - Planned, built and implemented complex B2C and B2B marketing campaigns across multiple channels (LinkedIn, Facebook, Instagram, Spotify, Google, Bing) - Identified trends and insights, and optimized spend and performance based on insights - Participated and lead the teams campaign planning sessions with the rest of the marketing team

- Coordinated projects, launches, and campaigns for both corporate, and regional teams for CANADA and USA. - Worked with the creative team to help in the rollout process for developing marketing collateral. - Worked towards leveraging marketing campaigns along with improving customer journey on our corporate website. - Researched competitive trends to assist in making qualitative assessments for strategic recommendations. - Partnered with the internal corporate marketing team on developing and deploying various different marketing communications. - Worked closely with stakeholders to ensure campaign objectives were met within all creative projects. - Built project delivery plans and timelines for both creative assets and technology-based products. - Coordinated the team's day-to-day project tasks within Asana. - Managed team members timelines to ensure deliverables were met on time with exceptional quality. - Provided status reporting to both internal and external stakeholders within the company. - Worked closely with the VP of marketing to run status meetings with content, digital and creative teams to focus on daily prioritization. This included adapting team timelines and ensuring all projects were running efficiently and effectively. - Supported team effectiveness - including trust, communication, collaboration, productivity, and engagement.