Veronica Walsh

Instrumental in overseeing and optimizing Sales Operations within the Retail department. Responsible for spearheading the launch of the retail department, individual retail partnerships, developing strategic plans, managing budgets and forecasts, developing and optimizing internal processes and leveraging analytics to drive operational excellence. * Built Retail Department from the ground up in less than 90 days * Launched retail operations in over 300 locations across multiple nationwide retailers in less than 6 months * Onboarded 2000+ Sales Reps and Lead Generators to participate in the retail program * Developed and executed strategic plans driving lead generation and sales from retail partnerships * Created and managed multiple P&L’s of over $50MM each * Partnered with internal teams to launch improved process automation, internal and external program communications, performance metrics and program functionality leading to over $13M in sales in Q1 2025 * Responsible for developing and maintaining all reporting and analytics tools from field to the executive level focusing on KPI’s that identify trends, patterns and opportunities for optimization * Built out and integrated AI tools to increase operational efficiency saving over 40 hours per month

Oversaw the organization’s ongoing operations and procedures, establishing policies that promote company culture and vision through its operations. Responsible for the efficiency of the organization including maintaining control of diverse business operations and establishing and following a set of policies and processes. Led the Senior Leadership Team to solve short-term problems and set long-term strategy for the business. Responsible for key departments including Sales, Marketing, Operations, IT, Reporting & Analytics, HR & Training, and Client Delivery. • Increased revenue by 1400% year-over-year. • Increased client base by 900% through development of new GTM strategies including in-house and 3rd party sales teams and new service offerings. • Reduced operational expenses by 30% eliminating duplicative processes and automating internal operations. • Decreased client implementation time by 60% through process automation and information gathering prior to start date. • Created and automated all financial reporting and analytics including annual and monthly budgets, dashboards, internal and individual client P&L’s, and cash flow reporting delivering increasing financial visibility and enabling quick decision making. • Built operational infrastructure of systems, policies and processes, incentive compensation plans, WFM, and training and development programs optimizing productivity and reducing overall risk. • Received multiple awards from industry leaders including: 2024 #4 in Inc. 5000 Regionals, 2023 Rising Women in TA from RPOA, 2023 Titan Award for HR Team of the year – Best Strategy, 2022 & 2023 Comparably winner of Best Company Culture, Best Company for Diversity, Best Company for Career Growth, Best Work-Life Balance, and Best Leadership.

Led integration efforts for two departments; identified and scoped strategic projects affecting the merger of two organizations. Leveraged cross-functional partnership with FP&A to identify areas of financial integration. Established the operating rhythm of the O&M business to ensure the organization ran effectively. Developed, implemented, and managed a $30 million budget including forecasting models and WFM to establish an operating budget and P&L for the O&M department. Led a team of cross-functional leaders to develop objectives and key initiatives ensuring the success of programs focused on customer experience, employee retention and optimization, process improvements, cost reduction and recovery. • Proposed $8.5 million in expense reduction projects immediately following merger. • Improved Field Service Technician efficiency by 40% by spearheading the creation of a centralized scheduling team. • Reduced cost per dispatch by 14% and increased NPS by 58%. Delivered a 59% increase in daily visit completions. Results included annual cost savings of $5 million. • Reduced labor costs 3% by implementing automated processes including automating 25% of Dispatching and Case Closure tasks reducing labor costs by $50,000. • Delivered a 65% response time improvement for critical issues by identifying, organizing, and executing internal process improvements. Improved average response times by 30%, with 94% of critical issues resolved in five days or less.

Developed and successfully deployed strategic projects in 40 installation branches across 23 states focused on growth, increased revenue, and reduction of operational costs. Created and analyzed reporting focused on KPIs, scorecards, incentive programs, and optimization. • Increased in-field productivity by 25% by implementing automation solutions for field teams. • Achieved a 7.8% gain in installation efficiency and a 4% cost savings by leading a pilot program that evaluated, tested, and refined a new product prior to full market launch. • Reduced inspection hours by 32%. Improved labor and material costs by 2.8% and 7%, respectively.

Delivered project management, strategic planning, and implementation support for retail and field marketing initiatives. Overall focus on growth and sustainability of the retail and field marketing programs including territory management, strategic planning, 3PL strategy and agency management, and process improvements. • Developed, implemented, and managed the day-to-day operation of the retail and field marketing teams. • Supported a team of 100+ through the creation and management of payroll processing, commission/SPIF tracking, reporting, analytics, territory planning, roster management and scheduling. • Responsible for development and execution of all business operating plans including communications, training, retail in-store experience, budgets and forecast models, overall retail sales strategy and new market launches.

Involved with strategic planning and vision support for CEO; tactical execution for delivering the Ideation Center and Collaboratory; worked to develop sales talk tracks and presentations for new clients. Oversight of Marketing Department • Increased revenue by 150% year-over-year. • Developed and implemented e-commerce ordering system resulting in increased revenue and cost reduction for Facility Management group.

• Oversaw, managed, and supported 3000+ construction projects ranging from $5k to $2MM. • Forecasted, scheduled, managed, and trained staff of 80 including Market Managers, Projects Managers and Superintendents across 10+ states.

• Oversaw, managed, and supported 1200+ construction projects in 4 states ranging from $5K - $2MM including oversight of project managers and superintendents. Education | Technical Skills • Responsible for full scoping, pre-construction prep, construction and close out of projects.