Veronica Tanzillo

Graduated in Fashion Design Collection & Marketing, a master which together with the three-year degree obtained previously allowed me to have a complete vision of the product life cycle. From the development of the collections to the creation of the garmentsI was able to examine, in these years of study and in the two years work, all the different stages of women’s ready-to-wear.

Conceptual visual communication project developed for Tod’s, aimed at enhancing the iconic status of a key product through storytelling and bold visual language. The work focused on brand positioning, product desirability and the translation of luxury values into a contemporary communication concept.

Worked in an independent kidswear retail store, supporting buying activities and brand communication. Responsibilities included product selection, coordination of visual content, social media management and website imagery, ensuring a coherent brand image across digital and physical touchpoints. Gained hands-on experience in retail dynamics, customer-oriented product curation and visual storytelling.