Verna Chen
Product Marketing Lead @ Pinkoi
About
✦ Experience: 8+ years in digital marketing, specializing in B2B software product marketing (RMN/SaaS) for over 4 years. ✦ Data-driven: Proficient in SQL and HTML; utilizes Superset to create visualization charts and develop data-driven marketing and SEO strategies. ✦ Design Tools: Expertise in Adobe (PS, AI, etc.) and Canva for impactful marketing material design. Uses Figma for clear visualization and process flow diagrams. ✦ Collaboration and Project Management: Works closely with PMs, Product Designers, Developers, and Sales teams to develop comprehensive marketing and user growth strategies. ✦ Result-oriented: Successfully executes end-to-end marketing campaigns, consistently achieving team goals.
Taiwan
Taipei
Retail
Market Share Analysis, Competition Research, product poistioning, data analysis, product marketing, content marketing, GTM, 數據分析, 企業對企業 (B2B), 數位策略, 營運管理, 專案控制, 產品宣傳, 行銷策略, 社群媒體行銷, 軟體產品管理, 企業軟體, 廣告, B2B 行銷, E-Commerce Consulting
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