Verena Kan

Manage all content creation across social media platforms, website and email direct marketing. - Played a major role in revamping and rebranding the brand and the website. - Planned and managed a robust social media calendar. - Boosted social media follower growth from 6K to 10K (and counting). - Work closely with our distributors across Asia and the US to roll out managing marketing campaigns to increase the brand presence in the hand knit yarn industry. - Art directed and managed photo shoots and video shoots for brand content for the revamping of the website. - Designed and led the branding for a new yarn line for the Chinese hand-knit yarn market.

Parent company of KPC, Novotex specialises in spinning industrial yarn for knitwear. - Worked on seasonal colour cards – from designing the aesthetic of the covers and choosing colours to developing new yarn qualities. - Created and designed new marketing material for cliental. Styled and designed the brand’s trade show booths in cities like Shanghai and Florence. - Worked on various capsule collections and collaborated with brands (like Nan Fung Group and Lenzing) where I designed pieces for their seasonal

Knotti is a fashion label that specializes in combining traditional hand-knitted crafts with a modern twist. Each piece is unique, with a traceable story that reconnects the consumer with the producer. We work closely with talented home knitters in Hong Kong and allows them to work comfortably at home with flexible hours. The Knotti design team then adds finishing touches to each garment to create one-of-a kind handmade product. www.knotti.co

Specialised in Textiles Knit. Works on both domestic and industrial knitting machines. Proficient in screen printing. Confident on photoshop.