Vered Shayman

Vered Shayman

Marketing Manager @ Matrix 2Bsecure

About

I believe that at the end of the day, everything revolves around one thing: Communication between people. Whether it involves a complex cybersecurity solution or a personal coaching process, the key to success lies in the ability to create an authentic connection and drive action.With over 15 years of experience leading marketing strategy and content in the largest organizations in the market, I specialize in cracking the human narrative and transforming it into a business growth engine.The added value I bring stems from the unique combination of the marketing world and my role as a Mental Coach (MBTR). The ability to understand what motivates people at the deepest level allows me to lead significant motivational processes—both on a professional-business level and on a personal level.I believe that when we succeed in creating authentic and precise communication, business results follow naturally.Core Expertise: * Strategic Partnership Management: Building and nurturing long-term alliances that drive mutual growth and market impact.* Marketing Strategy & Content: Over 15 years of experience leading complex marketing initiatives in large-scale organizations.* Human-Centric Communication: Mastering the art of persuasion and connection to bridge the gap between technology and people.* Mental Coaching (MBTR): Utilizing psychological insights to motivate teams, partners, and individuals toward peak performance.* B2B Growth & Narratives: Specializing in "cracking the story" that turns complex solutions into compelling business value

Country

Israel

City

Herzliya

Industry

Telecommunications

Skill

Strategic Partnerships, Marketing Strategy, B2B Marketing, Project Management, Multi-Channel Marketing, Marketing, Advertising, Product Marketing, Multi-channel Marketing, Digital Marketing, Intrapersonal Skills, Content Marketing, Leadership

Experience

Matrix 2Bsecure

Marketing Manager

Matrix 2Bsecure

LinkedIn
2026-5 - Present · 5 mos
Bezeq

Bezeq – Head of Business Partners & Customer Relations

Bezeq

LinkedIn
2022-9 - 2026-4 · 3 yrs 8 mos

*Collaborated on the annual marketing plan, contributing to the development of new growth engines and business expansion. *Supported the growth of business partnerships and strengthened relationships with key strategic accounts. *Coordinated the management of digital assets, including the corporate website, social media, and newsletters. *Took part in Data & Insights initiatives aimed at improving the quality of lead generation. *Contributed to the development of customer loyalty programs and worked closely with sales interfaces to support revenue growth. *Oversaw marketing budget activities, ensuring alignment with organizational goals and objectives

Bezeq

Bussiness Marketing Manager

Bezeq

LinkedIn
2020-5 - 2022-9 · 2 yrs 5 mos

Isreal

•Strategic Execution: Implementing and streamlining the annual marketing plan, providing end-to-end management of all marketing operations and initiatives. •Budget & Growth Management: Overseeing multi-channel marketing activities and budget allocation, with a core focus on revenue generation and business scalability. •Digital Leadership: Spearheading integrated digital strategies to boost brand awareness and drive sales for B2B/Business services. •Market Intelligence: Conducting in-depth market research and competitive analysis to refine messaging and enhance marketing effectiveness. •Strategic Partnerships: Identifying, establishing, and managing high-impact collaborations with strategic business partners to expand market reach. •Event & Campaign Production: Leading the end-to-end production of diverse marketing activities, including large-scale conferences, targeted campaigns, and exclusive customer events. •Cross-Functional Collaboration: Working closely with internal stakeholders and external vendors to ensure seamless execution of marketing moves and continuous performance optimization

HOT

Marketing Manager

HOT

LinkedIn
2015-9 - 2020-4 · 4 yrs 8 mos

Israel

• Driving large-scale marketing initiatives and multi-channel campaigns to promote company services and brand positioning. •Spearheading data-driven campaigns that resulted in a 15% increase in digital presence and a 5% growth in new customer acquisition. •End-to-end management of content marketing strategy, including website SEO, newsletters, and internal organizational communications. •Managing relationships with advertising agencies, digital firms, and vendors, while overseeing an annual budget of 1.5M ILS. •Significantly enhancing customer satisfaction metrics through strategic engagement and improved service visibility

HOT

marketing manager

HOT

LinkedIn
2009-1 - 2015-5 · 6 yrs 5 mos

Israel

Determination of the target audience's marketing strategy and content needs including pricing, placements, research and analysis * Developing, implementing, and managing an annual marketing plan, coordinating processes and overseeing interfaces with multiple internal and external organizations * Generating new customers and revenues in content channels and on-demand services * Managing all activities across the various departments.

erroca

Marketing Manager

erroca

2007-10 - 2008-11 · 1 yr 2 mos

Israel

Planning, implementing, and managing strategies in line with the annual business plan. * Managing marketing activities and projects within the budget. * Maintaining and updating the company website, working with the marketing office and advertising. * Developing a cohesive marketing message and creating a consistent consumer experience in the stores.

Partner

Product Manager

Partner

LinkedIn
2000-10 - 2007-10 · 7 yrs 1 mo

Israel

*Product management from device acquisition to final consumer (technical, marketing, Programming, logistical aspects). * Forecasting and defining Orange's annual end equipment marketing strategy. * Managing several launch moves per year with a budget of about $ 1 million per year. * Development of roadmap products and partner relations in order to identify Orange's end-user marketing strategy. * Marketing management of a variety of end-user equipment brands: Nokia, Samsung, etc

Education

Netanya Academic College

Netanya Academic College

LinkedIn

Marketing/Marketing Management, General

2006-10 - 2008-8 · 1 yr 11 mos
The College of Management Academic Studies

The College of Management Academic Studies

LinkedIn

Behavioral Sciences

2001-10 - 2003-8 · 1 yr 11 mos

Vered Shayman's Contact Information

Email

******@***.com

Phone

(**) *** ****

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