Vera Lam

Clients: Subway, Disney Cruise Line Asia, Western Union Industry: QSR, Travel, Financial Services Regional - SG, MY, PH, TW, HK, IN, ID • Planned and optimised full funnel campaigns across Search, Meta, TikTok, DV360, Performance Max and Demand Gen, partnering with Programmatic partners like LoopMe, Quantcast, Teads, Ogury, VIU, Player Media, Lotame and Sojern to exceed performance benchmarks. • Partnered closely with social, PR and creative teams to align campaigns with business goals, ensuring cohesive execution and stronger cross-channel impact. • Localised media planning for India and Singapore, including OOH, DOOHs and high-traffic digital touchpoints (e.g. BookMyShow) tailored to local behaviour and consumption patterns. • Sparked industry attention with a viral Subway post that led to earned coverage in Marketing Interactive, and contributed to Subway Signature’s Sensory OOH campaign, winning Best Use of Experiential Marketing at SMMA 2026 and many others below. • Selected by senior management as the sole Planner for a global apparel brand pitch, driving the strategic narrative that shaped a competitive, high-impact proposal. Awards: • Gold - Most Effective OOH (Markies 2026) • Gold - Most Creative Integrated Media (Markies 2026) • Gold - Most Creative Hyperlocal (Markies 2026) • Gold - Most Creative Gamification (Markies 2026) • Gold - Excellence in Viral Marketing (Marketing Excellence 2025) • Silver - Best Use of Experiential Marketing (SMMA 2026) • Silver - Most Creative OOH (Markies 2026) • Silver - Most Effective Use of Events (Markies 2026) • Bronze - Best in Marketing Innovation (SMMA 2026) • Bronze - Most Effective Use of Experiential (Markies 2026) • Bronze - Most Effective Use of Consumer Insights (Markies 2026) • Bronze - Most Creative Experiential (Markies 2026)

Client: Amazon Web Services (Leading B2B IaaS, PaaS/Global Cloud Service Provider) Industry: IT Services and IT Consulting (B2B Tech) Global - APJ, EMEA, AMER Regional (APJ) - SG, MY, IN, PH, AU, NZ, HK, TW, JP • Implementation and optimized 7-figures digital campaigns on LinkedIn & Meta Ads • Liaised closely with clients, media planners, and vendors for end-to-end campaign management, including presenting insights and actionable next steps to clients weekly • Won Employee of the Month first month in the role, highlighting adaptability, excellence, and commitment to exceeding expectations • Awarded RAD Award by senior management from AMER team (Global Managing Partner, Senior Group Director, VP of Paid Social) and acknowledged by the wider APJ team • Managed over 15 business units for global and regional accounts, gained exposure to all business units within AWS

• Managed SDC's LinkedIn page and Instagram page (@lifeatsentosa) and copywritten posts such as Sentosa Jubilee Year (50th Anniversary) and more • Curated content and drove campaigns on SDC's employer branding channels to increase visibility and engagement both internally and externally • Facilitated physical networking events, such as NTU GradRecruit 2022, Leaders for Leaders and more • Liaised and coordinated content calendars across different platforms with the Marketing & Strategic Communications team • Reviewed outreach strategies, explored and leveraged various platforms and innovative ways to build SDC's mind share and heart share

Responsible for the marketing and promotion activities for 3 household brands of perromart - NAMA, HEKA, Paw Made • Strategized marketing calendars & implemented marketing activities (Digital Marketing, eDMS, Giveaway, Social Media posts) for household brands • Designed creative assets for Facebook advertisements, eDMs, social media (Tiktok, Instagram, Facebook) and Shopify, Qoo10, Lazada & Shopee listings with Canva and Photoshop • Converted transactions with Facebook advertisements (Carousel, Video ads) with impeccable impressions & reach • Spearheaded a video project with a Japanese Vet colleague (Watch below) • Optimized & revamped product descriptions on Shopify, with outstanding improvement in conversion rate • Onboarded and managed multiple influencers with an average of 1000 followers, to grow house brands and increase awareness amongst their followers • Performed market analysis and research on house brands competitors

• Strategized & implemented daily content for regional social media platform, Facebook • Took part in Campaign Planning and Production • Implemented seasonal infographics ideas and copywriting (Motorist Day, Happy Father's Day) • Business Development: Proposed media sales opportunities to industry stakeholders, namely Eurokars (Distributor for Porsche, Rolls Royce etc) and more • Led initial planning and liaised with startup ecosystem stakeholders for Startup Campaign

• Usage of interpersonal skills to communicate daily with the residents and contractors • Handled the estate facilities booking and calling of quotations for the vending machine, roller blinds, and more • Handled application and approval process for changeover of transponders for condominium size of 430 units • Assisted the Condominium Manager in administration duties

Leadership • Baking Director in Food Craft & Fermentation Club (Year 2) - Demonstrated & coordinated sessions such as Basque Cheesecake, Lemon Cookies etc and educated over 100 club members Academic • Member of MarkeTHINK Club, Programme Management (Year 2) Social Services • WSC Challenge ur Limits, Business Manager (Year 3) - Budgeting and implementing canvassing activities to raise money for the stakeholders • WSC Publicity and Publications, Design (Year 3) - Raised $70 by selling over 20 sets of sticker merchandise, designed with Adobe Illustrator • Volunteer & Member of NTU Cat Management Network (Year 1) Mentee • NBS STEP OUT Mentoring Programme (Year 3) Case Competitions: • Shortlisted Winner | Applied Industry Project for Zouk Group (Year 3) • Lazada - LazPitch (Year 2) • Grab Business Case Challenge (Year 2) • NBS Case Competition (Digital Marketing) for Beats Bites & Cocktail (Year 2) • NBS Case Competition (Branding) for Melvados (Year 3)

Year 2 • Director's Honour Roll • OSIP Program • Game Master (Freshmen Orientation Programme) • SP Open House Volunteer Year 1 • Director's Honour Roll • Marina Bay Sand Book Prize My interest in the diploma began when I participated and won 3rd place in Events and Hotel Experience Challenge held by Singapore Polytechnic. I participated in events such as volunteering to help out at Singapore Polytechnic Open House to share my learning experience. I was involved as a Game Master in the Freshmen Orientation Programme to plan games for the next batch of juniors. I also managed to clinch an opportunity amongst my peers to participate in the Overseas Social Innovation Project where I was given a chance to help the local communities in Bulacan, Philippines. I was tasked to improve the growth rate of mushrooms as well as helping to market the finished product better, alongside 10 other peers from different diploma backgrounds such as Business, Design, and Architecture.