Vera Kolesnik

Lead all marketing efforts which include the development of all marketing digital and print assets, packaging, website, company intranet, trade shows, and internal communication. Drove key rebranding efforts following the merger of three companies into one new brand 1Concier. Oversee all product development efforts in the organization and manage the process from product conception, customer approval to production.

Drive & execute strategy for Cashmere & Denim product categories through strong collaboration with multiple cross-functional teams. Monitor business performance and utilize results to determine direction for current and future business. Intimately work with buyers and planners on the seasonal strategy and the Buy. Follow through entire life cycle of the product development process: sales analysis, comp shopping, product development, cost negotiation, financial planning, product placement and production steps.

Developed strategy for the season, including product and pricing direction, vendor management and financial plans. Built as well as maintained strong supplier relationships, enabling price leadership and profitability. Led cost negotiations with domestic and direct suppliers, resulting in significant cost savings for the company. Worked closely with the replenishment and planning team to secure correct product allocation and distribution. Analyzed and presented sales results to cross-functional teams, with suggestions to improve sales results. Monitored the market to ensure competitive product positioning.

Managed product development for several kids seasonal categories. Supported the buying team on strategy development, including line plan, delivery dates, retails and supplier matrix. Provided direction to suppliers and cross-functional teams on the execution of major deliverables in a timely manner. Analyzed business weekly and seasonally to provide recommendations and maximize future performance. Built trusting and collaborative relationships with organizational cross-functional teams and the vendor community. Observed the market to maintain competitive advantage and deliver an exceptional product.

Supported the merchandising and buying team to establish product and retail strategy for the season. Designed product for 2 categories and presented it to all cross functional teams during major milestone meetings. Maintained strong business relationships with cross-functional team members, including merchandising, product execution, technical design, global sourcing and domestic vendors. Managed all stages of production with overseas and NYC offices, including prototype development, price negotiations, technical fittings, lab dips and trims, and production approvals. Researched market trends, in addition to competitive and inspiration shopping, in Los Angeles, Miami and New York City

Profile Optimization, Thought Leadership Strategy, Ideal Customer Profile Ideation, Message Development for each stage of the Funnel.