vera chan

Responsible for conducting strategic research in support development of new products across the global business (NYTimes.com, the newspaper, T Magazine, mobile and social platforms). - Managing key accounts by coordinating with advertising sales teams (worldwide) including luxury and consumer goods, financial and travel sectors, clients in areas of research; relationship building is involved in order to cross sale products - Derive strategic insights and market analysis in order to drive advertising sales and marketing strategies for the newspaper and NYTimes.com for audiences worldwide - Solely manage and conduct bi-weekly proprietary research surveys for the newspaper with participating NY Times Global subscribers by using RAM Panel Survey - Analyze competitors’ data by using syndicated research data (for both print and digital) in order to help drive overall market strategy and enable the New York Times Media Group to have gain competitive advantage against key competitors.