Venkitesh Iyer

• Spearheaded global business strategy for Medical Academic Simulation Technology across diverse regions. • Collaborated with medical universities and teaching hospitals to enhance educational methodologies. • Drove market expansion initiatives, establishing Immersive Vision Technology as a leader in the medical simulation sector. • Lead cross-functional teams to implement innovative solutions in medical education. • Geographical Expansion

Manufacturer of Surgical Drapes and Gown based at Kalamasseri, Cochin, Kerala, India. Main responsibilities: - Business Development at Pan India Level - Business Development for Global Market - Strategy formation - Developing Sales Excellence tools for the sales force - Managing the P & L - Improving the profitability of the business - Exploring the social media platform for the digital marketing - Planning and participating in the trade fairs and medical conferences domestic and international - Integration of the new businesses - Implementation of the CRM and other automation tools for improving the efficiency, profitability and productivity

Business and Market Development in GCC and APAC Countries GCC: UAE, Oman, KSA, Qatar, Kuwait, Bahrain APAC: Turkey, Iran, Iraq, Nepal, Bhutan, Bangladesh, Myanmar, Laos, Cambodia, Sri Lanka, Taiwan, Indonasia, Malaysia, Singapore, Thailand Levant: Syria, Lebanon, Jordan Africa: Egypt Portfolio: - Sanitizers - Disinfectants - Non-woven healthcare apparel - Surgical Drapes and Packs - Dialysis disinfectants - Cleaning products for the healthcare and facility management

CML Biotech Ltd is a Kerala based Indian manufacturer of diagnostic laboratory consumables. The main role is business development in the North Indian States States to be covered • Delhi • Uttar Pradesh • Rajasthan • Punjab • Haryana • Uttarakhand . Himachal Pradesh • Jammu & Kashmir • Ladakh The main responsibilities: • Distribution and channel capability development • Business development • Key Account Management • Government Contract Management • Sales Team deployment and management • Portfolio positioning and prioritisation Portfolio - Clinical Chemistry consumable - Haematology Consumable - Microbiology Consumable - Clinical Laboratory Consumes Direct Reports: Sales Manager for Delhi NCR Sales Manager for Rajasthan Business Development Manager for Punjab, Haryana and Jammu & Kashmir Sales Manager for Uttar Pradesh

During the tenure the below are accomplished • Organizational: o Medical Devices Trading activities added to the Trade License • Infrastructural: o Set up the Medical Warehouse and got approved by Ministry of Health and Dubai Municipality, UAE o ISO 9001:2015 implemented and certified o Website developed and social media handles such as Facebook, Instagram and LinkedIn are developed o Oracle setup and CRM development done to suite the business requirements • Business: o 12 brands were identified and incorporated in to the business such as Chemence Medical (USA) – Skin Adhesive, Opti Medical (USA) – PCR Test, Groupe Lepine (France) – Orthopedic Implant, EolisAir (France) – Air Purifier, Bio Maxima (Poland) – Lab Equipment, Promek (Turkey) – Hospital Furniture, Swiss Chemi (UAE) – Sanitizers and Disinfectant, Disposafe (India) – Nursing Consumable, Mitra Industries (India) – Blood Bag, CML Biotech (India) – Lab Consumable, Amaryllis Healthcare (India) – Drapes and Gown, JJ International Instruments (India) – Surgical Instruments o Registering the products with MOHAP UAE for the import • Operational: o Identified and recruited the team for the sales, marketing, regulatory affairs and warehouse operations. o Listing of the company with the government organizations to access the enquiries and tenders such as DHA, MOH, RAFED, Dubai Municipality and Department of Finance UAE done o Supplier Listing done with NMC Healthcare, Mediclinic Middle East, VPS Health, UAE University, Thumbay Group, Zulekha Hospital, Aster DM Healthcare, Dr. Soliman Fakhee University Hospital, University Hospital Sharjah, MOH, MOPA, Ahalia Hospital and other private hospitals in UAE and started business engagements since August 2021. o Budget planning and P&L Preparation for the current financial year

I am responsible for Care Solutions Division for UAE, Oman and Saudi Arabia. 10 Direct reports in UAE, 3 in Oman and 2 in Saudi Arabia. Acting HOD during last 2 months to finalize liquidation of the department. In UAE the brands under my business were Pennine, UK (Custom procedure packs), Vernacare, UK (Macerators and pulp disposables), PDI Medical, UK (Antiseptic and multipurpose wipes), Terragene, Argentina (CSSD consumables), PMS Medikal, Turkey (CSSD Consumables and Plasma Sterilizers), Ardo, UK (Breast Pumps and consumables), Plavus, India (Operating Room Consumables, Gloves, Drapes and Gowns), Romsons, India (Nursing disposables IV Cannula, IV Set, Extension Lines, other plastic and latex disposables), Inoquest Labs, UAE (Sanitizers, Soaps, waste bins, PPE Dispensers, High Level Disinfectants). The total budget was AED 33 Million For Oman all the brands in the UAE and the below brands were under my portfolio: Meyra, Germany (Wheelchairs), Medical Master, Taiwan (Medical beds and furniture), 3M Medical Solutions (all 3M health care products). The total budget was AED 4.5 Million as the 2nd year business. For Saudi Arabia all the brands in the UAE and the below brands were under my portfolio: Meyra, Germany (Wheelchairs), Medical Master, Taiwan (Medical beds and furniture), 3M Medical Solutions (all 3M health care products). The total budget was AED 3 Million as the 1st year business. The main job responsibilities were P & L Management, business management, business development, supplier evaluation, supplier management, leadership development and team management. During my career, I have added Chemence, USA (Tissue Adhessive) and EolisAir, France (Portable HEPA Filter) in UAE; In Oman and KSA 3M Medical Solutions Business.

I was responsible for Medical Solutions Division which included the Infection prevention Division products and Acute Care (Medical Tapes, Post-op Dressings); Vascular Solutions (IV Dressings, Antimicrobial IV/CVC Dressings, Disinfectant Caps); Chronic Wound Care (Barrier Films and Creams, advanced wound dressings for the difficult to heal wounds). I was also given additional responsibility of Personal Safety Division (Disposable Respirators, Powered Air Purifying System, PPE for the Biosafety Level III and IV). I was been nominated for the positions of Channel Manager, Inside Sales Leader, Division Manager and Marketing Manager. I was managing $ 3.5 million business and achieved 102% in 2015, 102% in 2016 of the operating plan. When I left 3M I was handling a business of $ 4.7 million. My greatest achievement during my tenure was conversion of the conventional gel hand sanitizers to 3M new generation foam antiseptics in Ahalia Group, GHQ Armed Forces, Cleveland Clinic Hospital and NMC Group of hospitals which added an additional business of $ 500,000. In 2016 I secured personal safety tender business in SEHA as a new product in the market with an additional of $ 400,000. I had attended Business Scenario Simulation program, Six Sigma Green Belt program, Cracking the Sales Manager Code Program and FCPA and Business Conduct Modules. I was the super user for the SalesForce CRM implementation in 3M. 2 Sales Specialists from 3M and 10 distributor sales reps from the distributors were reporting to me. I was coaching my team on the customer focus selling, sales call planning, portfolio management and operational excellence. I was also responsible for the key accounts in my region such as SEHA, CCAD and MOH where I had increased the portfolio growth of 23% by the end of my career with 3M. I was participating in conferences organized by UAE MOH, SEHA as speaker on various topics such as SSI prevention, CLABSI Prevention and Bio Safety Level PPEs.

I was responsible for $ 2.7 million in Infection prevention Division business and achieved 103% in 2013, 107% in 2014 of the operating plan. I was rated as high potential employee in 2013 & 2014. I was awarded as Best Sales Nova Award for the Gulf Business in 2014. One of my greatest achievement was the conversion of the linen drapes to disposable drapes in NMC Group Hospitals in 2014 which gained an additional business of $ 500,000. I was responsible for 5 distributors in the region. My distributors consistently achieved their budget during this period. I had been through the Customer Focus Selling for the Manager program and Leader as a Coach Program. I was managing 10 distributor reps through coaching and mentoring. I established a system of regular quarterly business reviews with the distributors to guide them on the strategies of NPI, key account penetration and tender management. The major skills I developed during period are team management, sales planning, channel management, coaching, organizing, key account management time and territory management.

I was heading the Infection Prevention Division Business in UAE and Oman, one among the 5 divisions of the 3M Healthcare business group which has the medical devices such as Perioperative Business (Hand Antiseptics, Skin prep, clipper, Drapes, Gowns, Surgical Accessories); Sterilization Business (Chemical indicators, Biological Indicators, Sterilization Packing Materials, ATP Monitoring Devices); Patient Warming (Blood and Fluid Warmers and disposables, Patient Warmers and Disposables, Noninvasive Core Body Monitoring); Immobilization (Casting and Splinting products) and Biomedical Electrodes (ECG Electrodes, Diathermy Plates, Defib Pads). I was managing a business of $ 1.5 million and achieved 102% in 2012. I could establish a successful business model in Oman based on the gain share model. Managed 5 distributors in my region and gained trust and success with all the 5 distributors by managing distributor sales reps. I managed and coached 8 distributor reps through training and support programs. I had been through Customer Focus Selling training which helped me to learn the selling process and buying process. Main accomplishment was introducing CleanTrace ATP testing system in Dubai Health Authority as new product which contributed $ 50,000 in 2012 The main skills I developed during this period were sales, team management, channel management, account management, business planning, integrity assessment of the distributors, time and territory planning.

Leading 3M infection Prevention business in UAE, and Oman; Channel and Key Account Management Portfolio: Perioperative (Drapes, Skin Closure, Skin Preps); Casting and Splinting; Diagnostic (Littmann Stethoscopes, ECG Electrodes and Diathermy Plates); Respirators (N95 mask, PAPR); Sterilization (chemical and biological indicators); Patient Warming with warming devices and blankets Achievements: Consistent business growth, distributor sales growth, adding and supporting the channels, leading the clinical education at national level, winning government tenders etc.

The product portfolio I was responsible for were Vascular Devices (IV catheters, CVC lines, PICC Lines, Implantable ports, Needleless connectors); Respiratory (Noninvasive CPAP devices), Regional Anesthesia (Epidural catheters, Spinal and Epidural needles), Drapes and Dressings. The area I was responsible were UAE, KSA, Bahrain and Iran with an operating plan of 1 million Euros. I was operating through the distributors such as T-Arkak in UAE, Aljeel in KSA, Al Jishi in Bahran and Tebnovin in Iran. Main responsibilities include identifying and growing the business through the right channel partners, agreeing the business plans and executing them through the channel partner reps. I was sales and technical for the Vygon Products and portfolio in the area I was covering. Main customers I was handling: Sales Managers and CEO of the distributors, Procurement Managers, Anesthesiologists, Intensivists, Neonatologists and other clinical staff. The skills I acquired during my tenure were international business, channel management, teaching and training, team management, business planning and sales management.

Critical Care, Respiratory, Regional Anaesthesia