Venkata Ramana Madisetti

Led end-to-end CRM solution delivery across Sales, Customer Service and Marketing from requirements gathering and solution design through to configuration, testing and go-live. Facilitated stakeholder workshops with business users and SMEs to analyze processes, define CRM requirements and translate them into scalable Dynamics 365 designs. Configured Dynamics 365 entities, business process flows, business rules, dashboards and role-based security aligned to business operations. Designed and built integrations between Dynamics 365 and enterprise systems using Azure Functions, Logic Apps, Service Bus and REST APIs. Developed Plugins (C# / .NET), Custom APIs and Power Automate workflows to extend and automate CRM capabilities. Executed data migration initiatives using KingswaySoft, SSIS and Azure Data Factory across large enterprise datasets. Established CI/CD pipelines via Azure DevOps and provided technical leadership through code reviews and solution governance in an Agile/Scrum environment.

Gathered functional requirements from business stakeholders and converted them into Dynamics 365 customisations, automation and workflow designs. Configured CRM entities, relationships, forms, views and dashboards to support business operations and improve user experience. Built Power Automate approval workflows and automated processes, reducing manual effort across business teams. Developed Plugins, Custom Actions and Workflow Extensions (C# / .NET) and integrated CRM with external platforms via Web API and REST services. Supported UAT cycles — troubleshooting defects, validating workflows and ensuring solutions aligned with business requirements. Created Power BI and SSRS reports to support data-driven business decisions.

Built reusable JavaScript libraries and modular CRM components to standardize customization patterns and improve cross-project maintainability. Implemented server-side business validations and exception handling logic within plugins to ensure reliable and secure transaction processing. Configured Dynamics 365 email settings, templates, queues, SLAs and case routing mechanisms to support streamlined customer service operations. Created and managed CRM solution dependencies, publisher configurations and environment variables to support consistent application lifecycle management. Set up duplicate detection rules, auditing policies, auto-numbering and advanced find queries to strengthen CRM data quality and governance standards. Integrated Dynamics 365 with SharePoint, Outlook and Microsoft Teams to improve document management workflows and cross-platform collaboration. Built scheduled integration jobs and background processing routines using Azure WebJobs and batch processing techniques for automated data synchronization. Supported the migration of legacy Dynamics CRM environments to Dynamics 365 Online, ensuring minimal service disruption and seamless data continuity. Prepared technical design documents, deployment guides, API documentation and knowledge articles to support future maintenance and onboarding. Monitored CRM application health through plugin trace logs and system job analysis to proactively identify and resolve operational issues before escalation.