Venkat Pinnelli
Product Manager @ Danlaw, Inc.
About
Engineering and Product leader with two decades of experience in automotive embedded systems, V2X communications, and ADAS. Proven track record building high-performing teams from the ground up — including a 25-member engineering organization — and delivering complex, safety-critical products from concept to market. Equally comfortable shaping product strategy and driving technical execution across Model-Based Development, HIL/SIL validation, and cross-functional program management. Seeking engineering management or a product management role, where deep domain expertise and leadership scale drive meaningful outcomes.
United States
Detroit Metropolitan Area
Automotive
Radar, NeoVi Fire, dSPACE MicroAutoBox, Plant Modelling , Advanced Driver-Assistance Systems (ADAS), Connected Cars, V2X, ADAS, Plant Modelling, ControlDesk, Microsoft Project, Engineering Management, Technical Management, Model Based Development, Systems Design, System Requirements, Systems Engineering, Product Management, People Management, Jira
Experience

Product Manager
Novi
● Led end-to-end product strategy and roadmap for V2X OBU and RSU devices, aligning engineering deliverables with customer commitments and timelines ● Drove cross-functional execution across firmware, hardware, and QA teams to deliver multiple generations of the products, maintaining schedule adherence on safety-critical embedded platforms. ● Owned customer relationships and technical engagements for multiple accounts, translating field requirements into prioritized product features and firmware updates ● Partnered with sales and business development to support proposals and contract negotiations, contributing to pipeline growth. ● Participated in multiple SAE V2X standards development. ● Led ISO 9001 certification of V2X product development processes, implementing quality management standards across engineering, test, and release workflows.

Engineering Manager
Bangalore
● Built and scaled the V2X engineering organization from the ground up, growing the team to 25 engineers across firmware, software, and validation disciplines ● Led development of safety applications and algorithms for the Connected Cars V2X On-Board Unit (OBU), overseeing the full lifecycle from requirements through validation ● Managed cross-functional delivery across multiple concurrent programs, coordinating firmware, algorithm, and validation teams using Jira, Polarion, and Microsoft Project ● Established Model-Based Development workflows in MATLAB/Simulink for V2X safety algorithm design, with MIL and SIL testing as primary validation gates ● Drove safety application requirements development in collaboration with systems engineering and customer teams, ensuring traceability from specification to implementation

Group Leader
Bengaluru
● Established HIL simulation capabilities at GM's Bangalore engineering center from the ground up, coordinating with global counterparts to replicate and localize test infrastructure for system benches. ● Led HIL/SIL test environment development for vehicle subsystems, enabling shift-left validation and reducing hardware dependency in early program phases ● Developed and maintained Model-Based Design workflows in MATLAB/Simulink for safety algorithm verification. ● Served as technical lead across multiple concurrent programs, coordinating with cross-functional teams in Safety, Body, HVAC systems, and vehicle integration ● Authored test plans, traceability matrices, and validation reports. ● Developed model-based simulation and automation solutions for system benches, accelerating test execution and reducing manual validation effort.

Technincal Lead
Bangalore/Chennai, India
● Led AUTOSAR-compliant Model-Based Development in MATLAB/Simulink for chassis, and energy management domain applications ● Executed functional, MIL, and SIL testing for chassis domain ECUs, validating model behavior across simulation environments ● Performed rapid prototyping using dSPACE MicroAutoBox to validate control algorithms prior to hardware integration

Software Systems Engineer, Active Safety R&D Group – Radar
Southfield, Michigan
● Developed and maintained radar-based ADAS applications and core detection algorithms in MATLAB/Simulink, including PWM generation and signal processing modules ● Validated control algorithms through MIL testing and real-world vehicle testing, using rapid prototyping techniques to accelerate hardware integration ● Leveraged Vector CANalyzer, Freescale CodeWarrior, Visual C++, and MKS Integrity across the full embedded development lifecycle

Electrical Engineer, Vehicle Safety and Crashworthiness Labs
General Motors Proving Grounds, Milford, Michigan
● Improved crash test dummy calibration accuracy by 15% through redesign of fixtures, reducing testing cycles. ● Designed and developed data acquisition systems for Vehicle Safety and Crashworthiness tests.

Research Assistant
Rochester, Michigan
● Worked on Research and Development funded by a leading automotive OEM ● Projects: included Microprocessor-based Optimal Energy Delivery Weld Controller ● Software for the estimation of the nugget diameter of the weld using MATLAB m scripting ● Software and hardware interface circuitry for data acquisition from the weld guns using C and NI LabVIEW
Venkat Pinnelli's Contact Information
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