Venetia Casely

Working on B2B and B2C products, managing internal and external development teams and a wide variety of stakeholders inside and outside of the business. Responsible for requirements gathering, stakeholder management, identifying and specifying needs, working with UX and using design thinking for persona design, customer journey mapping, UI design, testing and iteration, and working with in house and external development teams to launch the new Financial Capability website and a suite of groundbreaking B2C Pension comparison tools to meet new FCA regulations and changing market requirements.

Based in London, working with a wide spectrum internal and external stakeholders, development teams and UX to deliver continuous improvement to a suite of innovative Money Advice Service digital products and services, including web chat, online tools and services. Managing CRO agency and using analytics, customer feedback and insight to identify areas for improvement and implement continuous testing and improvements across the high traffic website and money guidance tools. https://www.moneyadviceservice.org.uk/en

Based in London and working closely with teams in Seattle and Tokyo, responsible for the product management and customer experience of RealTimes products and websites in EMEA and LATAM including the localization, QA, scheduling, planning, update and release of RealPlayer, RealPlayer Cloud and RealTimes apps for Windows, Mac, iOS and Android including 8 language variants and 6 languages. May 2015: Launched RealTimes, RealNetworks newest version of RealPlayer app which saves photos and videos from your device and turns them into beautiful video stories for sharing on any device. April 2014: Launched RealPlayer Cloud, RealNetworks' first consumer video cloud service for iOS, Android, Kindle Fire TV, web, Windows 8, Roku, Chromecast, PC and Mac. Work with cross functional teams in multiple countries to launch and manage the roll out of RealTimes and its promotional websites in 6 languages across multiple platforms in our region. Manage design and development team for high traffic website and web properties, most recently scoped and managed project to update to a responsive website to support the new product and multi-device users. Competitive research, localisation, product usage analysis, regional pricing and positioning, e-commerce, feature definition, international ux, management of product roadmap, backlog, product testing, A/B testing and demos for the region. Specific achievements • Replaced subscription VOD service with ad supported music streaming services generating £1.6 million revenue in its first year. • Implemented global multi-platform product launch processes for the international regions • Successfully orchestrated and coordinated 3 major global multi-platform product releases for EMEA/LATAM. • Introduced agile project management methods and manage all JIRA projects for the region • Managed the localization and upkeep of Android, iOS, Windows and other app stores, in 6 languages across EMEA & LATAM and optimise positioning in the app stores.

Responsible for the end to end customer experience (CX) for IP Vision and its multi-award winning VOD platform FetchTV- the UK’s first commercial hybrid over the top/IPTV service for consumers including Marketing, PR and Product Management. The platform offered a range of on-demand film, TV, music, kids and sports programming to a combined DTT/IPTV set-top box and to Smart TVs using PPV and SVOD via deals with major broadcasters. As a small start-up this was a very hands on and diverse role including B2B and B2C marketing, PR and product management. I working with cross functional teams and external agencies and partners to manage B2B and B2C websites and digital marketing, email communication, advertising, packaging and promotions for physical products (set top boxes) as well as managing trade shows, partner presentations, customer services, call centre management and creating customer journeys, site maps functional specifications for websites and UX/UI for new products and services on Smart TVs and mobile apps.

Managed the re brand from YooMedia to Mirada plc, including all internal and external communications, streamlining of product lines, creation of product collateral, key messages, presentations and show reels. Worked with technical team and Head of Gaming to scope and deliver video-rich multi-platform gaming products.

• Managed and implemented the content strategy and portal creation for an interactive TV service delivering rich media content to digital cable subscribers over IP at NTL/Telewest, and finally Virgin Media including pre-trial and in-trial testing and preparation for full deployment. • Worked on a range of new projects including online and iTV gaming, EPG services and mobile applications; managed content partner relationships, worked with technical teams and designers to deliver products • responsible for all product marketing including new product development proposals, business cases, design and functional specifications • Redesigned and launched Dateline websites to streamline and enhance customer databases. Scoped features, created functional specifications, customer journeys and low and hi-fidelity prototypes. • Redesigned eCRM system to maximise sales and improve customer retention. • Managed all online marketing via affiliate networks, SEO, PPC campaigns and promotional literature. Dating business sold end of 2007 • Managed the delivery of pay to play games for BT Vision’s interactive gaming service.

Consultant at Telewest Broadband to develop and launch their new web TV service, blueyonderTV. This role included creation of customer proposition, defining and delivering a content strategy with advertising and sponsorship opportunities to develop blueyonderTV as a promotional vehicle for in-house broadcast services.

Developed and implemented business and marketing plans for this start-up business including product development, marketing, partnerships and channels. Responsible for strategic and tactical marketing; product development, partnerships, channels, extensive market research, comprehensive market entry plan to secure £5m investment to launch in 2002. • Managed product development, testing, and launch of broadband portal with online advertising platform. • Responsible for technical analysis, customer journeys, sitemaps, functional specifications and budgets. • Planned, developed and delivered channel and content strategy for the broadband portal. • Identified and delivered revenue streams, secured content partners and blue chip venture partners.

Headhunted by United Business Media to launch farmgate.co.uk, their flagship B2B online portal. Responsible for marketing, content development, monetisation and cross promotion of commercial sections across sister publications and the main portal. • Designed, project managed and delivered fully searchable, database driven recruitment website • Defined process requirements for outsourced help desk facility, identifying and monitoring KPIs • Defined products, messages and positioning for new product launches. • Worked with marketing to define and execute tactical campaigns including email promotions, online advertising and offline campaigns to support product launch.

Marketing executive responsible for all B2C marketing comms for Sevenoaks District Council's three leisure centres and its golf course, including comms around the closure and relaunch of centres during a multi-million pound refurbishment programme

Developed new media accounts with a client strategy for online business directory (part of thisisbritain.co.uk) providing complete website design and hosting services. • Responsible for lead generation, sales presentations, client liaison, developing relationships, scoping projects, producing sitemaps, copywriting and managing workflow for design and build of websites. • Consistently exceeded targets and regularly led regional and national sales league figures