Velma Barasa

A highly driven Product and Key Accounts Manager with over 10 years of experience in driving product strategy, revenue growth, and long-term client relationships within the pharmaceutical industry. I specialize in leading cross-functional teams to launch market-relevant products, optimize customer value, and exceed sales targets. My dual focus on product lifecycle management and key account development allows me to build strong bridges between what customers want and what the business can deliver—resulting in increased retention, market share, and satisfaction.

💼 𝑲𝒆𝒚 𝑹𝒐𝒍𝒆𝒔 ● Coordinated and executed face-to-face and virtual marketing campaigns for seamless content delivery across regions. ● Created and adapted global marketing content to align with local audiences, regulations, and customer expectations. ● Worked with brand managers and customer experience leads to design campaigns that engaged target healthcare professionals. ● Coordinated with local teams, agencies, and the Content Studio to streamline transcreation for region-specific materials. ● Monitored campaign performance using Xsight and IQVIA data to drive strategy improvements. ● Closely managed budget expenditures across various marketing initiatives to ensure cost efficiency and adherence to financial targets. 🏆𝑲𝒆𝒚 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕 ● Delivered more than 260 design projects across 10 countries in one year, significantly boosting campaign rollouts and customer engagement. ● Achieved 10%+ cost savings in design and video editing through internal training and process improvements. ● Conducted training on internal systems like content factory and e-wizard, enhancing team productivity and streamlining content development. ● Boosted brand awareness and sales for Bayer’s cardiovascular portfolio through targeted campaigns.

💼 𝑲𝒆𝒚 𝑹𝒐𝒍𝒆𝒔  ● Developed annual brand plans to guide marketing activities, optimize budgets, and define territory coverage.  ● Designed and localized high-quality cardiovascular portfolio content by leveraging internal tools and collaborating with external agencies.  ● Regularly visited field locations with sales teams to ensure the effective use of marketing materials and to nurture strong customer relationships.  ● Managed event planning, tracked budgets, and conducted post-event evaluations to ensure objectives were met. 🏆𝑲𝒆𝒚 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕  ● Achieved 20%+ YoY growth by enhancing market penetration and optimizing product access in key public healthcare channels. ● Achieved an 80% consent rate for digital communications, boosting digital engagement with healthcare professionals. - Successfully launched innovative brand molecules that contributed to a measurable 2.5% sales growth in the second year against set budgets. ● Increased overall brand visibility by executing over 200 high-impact marketing activities targeted at key healthcare professionals. ● Reduced training costs by mentoring local and regional teams on internal content development systems, driving both efficiency and collaboration.

💼 𝑲𝒆𝒚 𝑹𝒐𝒍𝒆𝒔  ● Helped meet budget targets by developing marketing plans and tracking budgets for general and men's healthcare. ● Identified key training needs and implemented targeted initiatives to enhance the sales team’s selling skills and product knowledge. ● Oversaw the procurement process for marketing materials from vendor creation to purchase order processing to ensure timely availability. 🏆𝑲𝒆𝒚 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕  ● Successfully met overall budget targets by aligning marketing plans with strategic financial objectives across the portfolio.  ● Executed over 100 events annually that significantly enhanced brand positioning and drove higher levels of customer engagement.  ● Ensured the timely delivery of essential marketing materials, thereby increasing the efficiency and responsiveness of the sales teams.

💼𝑲𝒆𝒚 𝑹𝒐𝒍𝒆𝒔 ● Marketed specialized medications using evidence-based presentations that clearly communicated clinical benefits to healthcare providers. ● Formulated and executed strategic business plans designed to achieve and consistently exceed sales targets in competitive markets. ● Actively identified new business opportunities and expanded the customer base within allocated regions to drive revenue growth. ● Cultivated strong relationships with key opinion leaders and organized Continuous Medical Education sessions to enhance clinical credibility. 🏆𝑲𝒆𝒚 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕 ● Achieved up to a 40% growth in business within allocated institutions, resulting in substantial revenue increases and market expansion. ● Earned regional recognition for outstanding sales performance, significantly contributing to the success of the EMEA team. ● Enhanced brand visibility and deepened customer engagement through persistent outreach and tailored marketing strategies.

🏆𝑲𝒆𝒚 𝑨𝒄𝒉𝒊𝒆𝒗𝒆𝒎𝒆𝒏𝒕 ● Marketing of consumer care range of products to health care providers with the aim of generating prescriptions and growing sales. ● Establish and maintain relationships with key opinion leaders to build and maintain business. ● Exploring new markets in hospitals, institutions, and pharmacies for the stocking of the company’s medications.