Vedang Nalawade

Co-Founder @ Clapstore Toys

About

Co-Founder at Clapstore Toys | Pursuing Psychology with Purpose Hello there! I am Vedang Nalawade, a co-founder of Clapstore Toys, a dynamic and innovative company on a mission to reduce screen time and promote healthy, engaging play experiences for children. As a co-founder, I am deeply involved in shaping the vision and strategy of our toy brand. It brings me immense joy to create products that inspire imagination, creativity, and social interaction, all while minimizing reliance on screens. We believe in the power of play to unlock a child's potential and foster holistic development. My passion for psychology runs parallel to my journey as a co-founder. Currently, I am pursuing a degree in psychology, driven by a fascination for understanding the complexities of human behavior, cognition, and development. I strongly believe that integrating psychological principles with our toy brand's mission can enhance our understanding of play's profound influence on a child's growth.

Country

India

City

Pune Division

Industry

Consumer Goods

Skill

Human Resources (HR), Start-up Leadership, Marketplace Management, Brand Development, Team Building, Communication, Back-end Operations, HR Management, Data Analysis, Networking, Logistics Management, Marketing Analytics, English, Digital Marketing, Digital Art, Google Analytics, Google Data Studio

Experience

Co-Founder

Clapstore Toys

2023-6 - Present · 3 yrs 4 mos

Pune, Maharashtra, India

• Co-founded Clapstore Toys, focusing on reducing children's mindless screen time with Montessori-inspired toys. • Established a fully in-house manufacturing unit in Pune, learning about product development, packaging, and quality control. • Secured backing from WTFund and featured on Shark Tank India Season 4, enhancing our brand visibility. • Implemented hands-on strategies across operations, marketplaces , profitability tracking, and go-to-market initiatives, evolving Clapstore into a scalable brand.

Co-Founder

Clapstore

2020-5 - 2023-6 · 3 yrs 2 mos

Pune, Maharashtra, India

• Co-founded Clapstore, a dynamic dropshipping brand, and led the operation part from inception. • Developed and produced all initial SOPs, including processes for shipping, inventory management and customer support to enhance efficiency. • Successfully transitioned the business model from dropshipping to inventory-holding, establishing a robust e-commerce foundation. 2023: Discovered white space in toys for screen-free childhood and fully pivoted ClapStore into this niche.

Co-Founder

Verified Mark

2021-2 - 2023-3 · 2 yrs 2 mos

• Co-founded Verified Mark, an e-commerce growth partner focused on sustainable scale for consumer brands. • Oversaw operations, enhancing unit economics, shipping processes, and inventory management. • Managed the full growth stack, including ops, data analysis and customer support. • Developed expertise in growth strategy, disciplined P&L management, and scalable frameworks.

Co-Founder

Clap Thunder

2021-12 - 2022-7 · 8 mos

Pune, Maharashtra, India

• Co-founded Clap Thunder, leading the operations and launch of an India-first smart fitness watch. • Managed the entire product journey from hardware prototyping to software integration, ensuring a seamless user experience. • Developed a unique brand identity that emphasized affordability, style, and functionality in the competitive fitness-tech market. • Achieved ₹15 lakhs in initial sales shortly after launch through a D2C-first strategy. • Later made a strategic pivot, channeling the learnings and capital from this venture into building toys at Clapstore.