victoria cuesta

Assessed financial results from direct marketing campaigns developed to garner acquisitions with alternative funding and forecasted expected results through 2015 to illustrate program profitability for both Citi and partners. Built financial model to determine campaigns’ expected ROI and lifetime value of accounts for Citi and partners that demonstrated the potential upside to alternatively funded campaigns for both parties.

* Promoted to direct sell, plan and execute all catering events while managing conference services * Utilized internal and external benchmarks to analyze key consumer insights, identify target markets, and refine revenue generation strategy. * Applied findings to development of new menus, group and custom wedding packages. Resulted in major contributions achieving 33% overall rise in food and beverage revenue, year-over-year. * Developed “Shop Like a Local” program in response to company-wide “Live Like a Local” initiative. Provided enhanced CRM experience to increase market awareness of the total asset.

Hotel liaison to groups with 5 or more rooms on peak. Managed room reservations, detailed event orders and addressed day-to-day operation from planning to the post-event phase. Guaranteed seamless program execution and excellent service. Recognized service gap, implemented a social and corporate catering-only event strategy, increasing overall food and beverage revenue by 29% and room rental revenue by 24%.

* Managed eight staff, and budget >$500K. Oversaw daily operations, and inventory control for hotel and residences. * Increased employee satisfaction to over 90% by recognizing staff concerns, soliciting team feedback and implementing a recognition program. Leveraged key motivators, and employee engagement tactics to ensure solid performance and retention. * Established and refined SOPs for the In Room Dining TAM Initiative. Resulted in promotion of dept. from unranked listing to Top 5 (out of 50) In-Room Dining departments for overall customer satisfaction.

* Assisted the Vice President of Openings and Transitions. Organized trainers, training material, scheduling of training classes and events. Primary point of contact for trainers during session. * Developed checklists, training matrix and system for organizing employee uniforms still in use for all new Kimpton Hotels and Restaurants.