Vazeer Abbas Rizvi

• Managing multiple and complex projects around the problem space and being a source of inspiration on craft and execution of design. • Gathering and evaluating user requirements based on user data and business requirements in collaboration with product managers and engineers. • Identifying and resolving user experience problems and pain points based on data collected from customer feedback, focus groups, user researches, surveys, and workshops. • Contributing to the design systems to help create consistency across the products. • Driving the Product design process from discovery to implementation problem spaces within shopping area (search, inspiration, checkout, deals loyalty programs, order management, etc.) • Brainstorming and ideation, wire-framing, rapid prototype building, and conducting user tests and finally validating the concept in rounds of iteration.

• Training and mentoring graphic designers by working closely with them to ensure they understand the brand identity, vision, tone of voice of respective brands. • Leading the design team and managing the workload and scheduling. • Meet creative standards and challenge briefs in order to deliver original creative work that help the business in achieving better results • Supporting the transition to the new digital asset management and workflow system, helping with managing, organizing all assets and workflows. • Collaborate closely with Marketing, Product Development, Merchandising, International teams to maintain consistency across all brand communications. • Provide regular creative direction and manage the design team to execute a high volume of projects in a fast-paced environment. • Ensuring consistency across all channels of communication and ensuring close collaboration with our regional teams for global consistency.

• Responsible for conceptualizing and designing complex projects with high accuracy. • Participates in and lead when assigned the creative process by presenting well-developed and strategic creative solutions to meet all project objectives. • Designing dramatic and eye-catching graphic solutions to communicate the brand message in all print and web related avenues. • Consistently researching, identifying and sharing current industry design trends and competitive reviews as they relate to the brand. • Regularly producing clear and concise assets for print and digital design while embracing brand. • Producing high-quality visuals from concept to execution. • Worked cross-functionally and within the team to participate in all stages of the design process, communicate timelines and status, ensure the appropriate concepts, themes and messages are represented and present to key stakeholders. • Creating highly usable interface solutions focused on user experience • Designing: mood boards, storyboards, interactive page layouts, site grids and interface demos, photo retouching. • Producing High-quality design for publications and online content in line with Mumzworld’s visual brand, vision and strategy to meet the Company’s needs. • Ensures that design guidelines and style guides are consistent and up to date throughout the project. • Monitoring and reviewing work of other Designers.

Leading small of creative designers and developers in UAE and remote for one the top online shopping website, supervising the work of the team members, including being responsible for assigning, monitoring and reviewing the progress and accuracy of work as needed. Applying and extending brand identity systems, typography, photography, colour and other ingredients appropriately to create innovative visual solutions to improve the User experience & sale. As UI/UX designer working to improve overall user experience of website, creating Lo-fi and Hi-fi wireframes, A/B testing and user analysis, comparative analysis. Designing and improving the user interface of website, mobile interface and app based on marketing needs and trends. • Reviewing and monitoring work of Junior designers to follow brand guidelines and consistency throughout everywhere, even to slightest details. • Conducting surveys and gathering feedback's to make website more user friendly. • Performing Quality check on website and mobile app, creating QC reports to get them fixed. • Supervising creatives to keep graphic and campaigns up to the company standards. • Apply UX rules to make more website user friendly and lowering the cognitive load. • Performing competitive analysis to improve and enhance website features and functionalities.

Working as freelance UI/UX designer and providing creative solution and better user experience to clients around the Globe, including companies like Upclassics, Gecko Stores, Sian Events, Jaff Designs, Cre8tive Studios and many more.

Responsible for providing print and promotion artworks & translating business requirements into user friendly and logical wire frames & mock ups for Websites, mobile UI. • Responsible for translating business requirements into user friendly and logical wire-frames & mockups for Websites, mobile UI and Promotion print design for different clients. • Successfully designed UI for mobile applications and websites for companies like, Desert Chill, E-Sports Academy, Dubai Women’s Run, Poupette a la plage, Watasumi etc • Creating creative and user friendly mobile UI with keeping in mind UX rules and basics. • Developing user interface & design strategy for websites and mobile use interfaces. • Promote a user oriented approach to designing efficient experiences • Collaborate with UI Developers and Product Managers in iterative development cycles • Solicit and successfully integrate user feedback through multiple mediums including the execution and analysis of usability studies • Harmonize the Master-control software UI across product lines, and with company design elements • Work closely with internal development team to deliver simple, intuitive, engaging and aesthetically appealing web pages. • Developed and deployed social media policies and procedures that underpin and reduce the risks associated with departmental social media activities for company clients • Developed, improved & uplifted the social media presence of company clients

Produced design solutions with visual impact for websites, advertisements, magazines, posters, exhibitions and displays, corporate communications and corporate identity. • Creating Promotion material design including magazine artworks,Packaging design, Exhibitions graphics, Signage for companies like E-City, SharafDG, Virgin, PC One and exhibitions like Gitex, Intersec, Distree within Middle East Region and Outside •Did in-house Posters artworks for clients within the Middle East Region and outside the Region •Created different artworks for the company, like in-house projects, for the clients within the Region and outside Middle East Regions. ( Vehicle Graphics, Warranty Cards, Panaflex , Signage, Posters, eNewsletters, Leaflets, Brochures, Stickers and Labels) •Provided designs for posters and graphics for exhibition stands and other artworks needed during exhibitions and other conferences like GITEX, DISTREE, INTERSEC EXPO etc. •Responsible for maintaining & updating the company’s 3 different websites. • Plan, implement and evaluate social media projects in a diverse and complex work environment with limited supervision for all 4 brands under company •Analyze, interpret and report on social media intelligence to maximize effectiveness and potential of social media activities.

Worked as Graphic/Web designer and responsible for creations of artworks for marketing, printing, presentation, creation & maintenance of websites. • Designed Catalogues, Flyers, Brochures, Business Cards, Logos, Letter head,Roll-ups,Product Package deisgn, Vehicle Designs etc for companies like Royal Mirage, Himani, First Gulf Bank the Middle East and Africa region. • Designed, updated & maintained websites including CMS like Joomla and Wordpress.

• Introduction to Design • Fundamental of UX Design • Empathy & its Tools • Defining UX solutions • Design Communication & Visualizing Ideas • Omnipresence by means of Omnichannel • Human Computer Interaction and Emerging Technology • Usability Testing • Interface and Communication Design • Digital Experience Strategy • Design Thinking

• Fundamentals of IT & Programming • Programming in C • Basic Mathematics • Digital Logic • Operating System • Data Structures and Algorithm • Object Oriented Programming - C++ • Communication Skills • Computer Organization • Data Structures & Algorithm using C++ • Computer Oriented Numerical Methods • DBMS • Understanding PC & Troubleshooting • Data Communication • Soft Skill – Personality Development • Computer Networking • Java Programming • System Software • Principles of Financial Accounting and Management • Java Programming – Practical • Web Design • Software Engineering • Visual Programming