Vatoosiri Kunchonmanee

Loreal Dermatological Beauty Brands (La-Roche Posay, Vichy, Cerave)

Loreal Dermatological Beauty Brands (La-Roche Posay, Vichy, Cerave)

• Lead and successfully launched first Derma Category Page on Lazada Thailand • Successfully collaborated with LazLook brands and gain new buyers with 49% contribution when compared to other cross campaigns • Develop & lead campaign plan and activations for online platforms (Shopee, Lazada, Konvy) • Initiate differentiated customer-centric account strategies and lead the executions of marketing activities to achieve business target • Plan and manage budget usage of online package fees, GWP and samplings to ensure optimal P&L level • Analyze e-commerce performance including sales, price sensitivity, CRM and promotion effectiveness • Strengthen brand positioning by taking full responsibility for all online campaign communications through impactful key visuals development • Lead product catalogue management that being aligned with market demand

• Successfully increased online sales to +239% YoY • Develop Anlene & Anmum e-commerce business strategy, including product, pricing and media strategy • Manage online retailer partnerships to effectively drive e-commerce sales • Develop and implement marketing and promotional activities for online platforms (sampling incentives, email marketing programs, search, special offers) • Analyze key business metrics including sales, traffic, conversion, shopper database growth and etc. to maximize online sales • Develop and design all online media to enhance campaign awareness

• Lead, own and manage two product categories on online marketplace (Beauty & Kids) • Successfully increased online sales from 160K in Sep2018 to 1.2MB in Sep2019 • Responsible for launch management and building launch plan • Improved key visual strategy by developing brand guideline to be better achieve in customer experience and communication • Monitoring sales performance and implement strategies on both communication and promotion to enhance online sales • Analyze sales, traffic performance and competitors • Manage overall brand profitability via P&L management to help drive profitability of the brand

• Develop short and long term to drive eCommerce sales for online platforms (Brand.com, Lazada, Central Online, Sephora Online) • Identify market opportunities to grow online revenue generating channels • Monitor, analyze and evaluate brand performance as well as marketing trends and competitors to improve sales • Responsible for Digital Marketing & eCommerce strategy to create brand awareness • Manage media agency for advertising and digital marketing activities • Volume and sales forecasting

• Awarded for the “Top Achieving Sales Team" for exceeding sales target during 11.11 Campaign 2018 by achieving over 40MB of sales within 1 day • Develop & plan marketing/promotion activities to maximize brand potential, brand awareness and growth in the marketplaces (Lazada, Shopee, JD) • Communicate with brand, marketing and marketplaces to ensure optimal product presentation to increase visibilities, traffic and conversion rate • Analyze sales performance and implement strategies • Coordinate with internal (finance, supply chain) & external (e-commerce channels) to manage brand’s daily activities • Inventory/sales forecasting, monitor key indicators and drivers of brand

• Responsible for payroll and HR accounting of New Zealand and India payroll • Provide support to business lines and controllers regarding cost analysis and financial reports • Lead and implement changes to payroll system to meet business requirement and legal obligation • Experienced twice for visiting ExxonMobil in India and vendor visit

- 50% Scholarship Student - Graduated with Merit Modules include : Global Branding Service Marketing Environment of Business Marketing through Social Media Advanced Strategic Management Advanced Marketing Management Issues in Marketing Theory and Practice Issues in Strategy Theory and Practice Research Methods for Marketing and Strategy

- Second Class Honour (2:1)