Vasundhara Panigrahi

I am Director of Marketing Operations - GTM at Gigamon, where I lead a team of marketing operations and analytics professionals to optimize the demand generation and revenue performance of the company. I have over 10 years of experience in B2B marketing automation, data management, and digital marketing, with a focus on delivering high-quality leads, increasing conversion rates, and enhancing customer engagement. My core competencies include Salesforce, Marketo, Zapier, LinkedIn Sales Navigator, Adobe Workfront, and various API integrations with marketing technologies. I am also certified in Marketo, Drift, and LeanData, and have successfully implemented ABM strategies, lead nurturing programs, email marketing campaigns, webinars, virtual events, and CRM integration projects. My mission is to help Gigamon achieve its growth and alignment goals by leveraging data and automation to drive insights and actions that support both sales and marketing teams.