vasu balakrishnan

* A global information, data and measurement company operating in 100+ countries with 35,000+ employees. * Directed development of key accounts including Unilever and Pepsi * Acquired and grew Saudi Commission for Tourism and Antiquities (SCTA) as a key account * Oversaw all aspects of project planning and execution * Successfully managed localization of Unilever servicing and adoption of ACNielsen VAPP's viz. BASES, eQ, BPCM * Maintained clients and consulted new business on marketing issues to create a suitable research design * Contributed to stabilization of branch business portfolio through acquisition and growth of key accounts * Awarded ACNielsen ART Individual Award in recognition of developing the SCTA account

* Marketing research agency with a global presence known for its work in customer experience management * Grew business by entry in new markets and achieved 25% top-line growth in a challenging market environment while improving profitability by +30% in FY'11 ; * Led the Middle East & Africa business with budget and P&L responsibilities for the sub-region * Directed project teams to ensure timely delivery of strategic insights and actionable recommendations addressing client business issues * Managed financial aspects of the business and oversaw operations and administration * Directed execution of tracking projects viz. customer satisfaction, mystery shopping etc. for leading regional banks and Dubai Airports