Vasilis Charoupias
Supply Chain & Logistics Director Italy & Greece @ Wella Company
About
Senior Supply Chain & Operations Leader with 20 years of experience in multinational environments (P&G, Wella Company), leading cross-country teams and delivering large-scale operational transformations. Specialized in designing and executing resilient, efficient, and digitally enabled supply chain operations across complex markets. Experience spans end-to-end logistics, planning, warehouse operations, integrations, WMS implementations, organization transformation and crisis recovery programs. In most recent role as Supply Chain & Logistics Director for Italy & Greece, he led a team of ~70 professionals, delivered multiple business integrations, managed a global WMS pilot, and ensured continuity of operations during major disruptions. Combines strong analytical thinking with a people-first leadership style and a continuous improvement mindset. Key strengths: • Supply Chain Strategy & Operations Leadership • Cross-country team management (Italy & Greece) • WMS implementation & digital transformation • Crisis management & business continuity • Logistics network optimization • Process redesign & Lean operations • Stakeholder engagement & change leadership
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Greece
Cosmetics
Team Development, Cluster Management, Lean Transformation, Analytic Problem Solving, Logistics Management, Project Leadership, Budget Management, Supply Chain Management, Supply Chain Optimization, People Management, Demand Planning, Continuous Improvement, Business Planning, Cost Management, Supply Management, Team Leadership, Project Planning, Integration, Lean Process Improvement, DC Operations
Experience
Supply Chain & Logistics Director Italy & Greece
Milan
• Directed a team of approximately 70 professionals across Italy and Greece in Planning, Customer Service, Warehousing and Transportation, enhancing operational efficiency. • Responsible for Supply organization, SOP process, costing of 2 warehouses, supply and customer satisfaction KPIs. ➥ Successfully integrated retail hair operations in Greece and Cyprus, ensuring smooth transitions and improved service delivery. ➥ Launched a global pilot for a new Warehouse Management System at the Castiglione Distribution Center, leveraging cloud technology for business continuity.

Supply Chain Director Professional Beauty Italy & Greece
Milan
• Directed a team of approximately 70 professionals across Italy and Greece in Planning, Customer Service, Warehousing and Transportation, enhancing operational efficiency. • Responsible for Supply organization, SOP process, costing of 2 warehouses, supply and customer satisfaction KPIs. ➥ Spearheaded the management of supply chain operations during the COVID-19 pandemic for Italy and Greece. Developed and implemented a comprehensive business continuity plan in response to local lockdowns. ➥ Successfully adjusted operational strategies to ensure a smooth restart post-restrictions, maintaining compliance with health authorities. Enhanced team collaboration and communication, leading to improved resilience in supply chain processes.

Supply Chain & Logistics Leader Professional Beauty Greece
Athens
• Responsible for Planning, Customer Service, Accounts Receivables, Warehousing and Transportation. • Leading a team of 22 people, responsible for SOP process, supply and customer satisfaction KPIs and Warehouse budgeting. ➥ Successfully led a multifunctional project team to exit the Temporary Service Agreement with P&G, ensuring zero business disruption. ➥ Integrated OPI and ghd businesses into the affiliate organization, resolving challenges in logistics and stock management. ➥ Led the launch of Wellastore.gr, enhancing online presence for professional customers and driving early commercial strategy.

Supply Chain & Logistics Leader Wella Greece
Athens
• Responsible for Planning, Customer Service, Accounts Receivables, Warehousing and Transportation. • Leading a team of 22 people, responsible for SOP process, supply and customer satisfaction KPIs and Warehouse budgeting. ➥ Spearheaded the integration of the Retail hair business into the Aspropyrgos Distribution Center through redesigning operations layout, boosting operational efficiency. ➥ Achieved a 20% reduction in payment days while managing payment overdue levels during capital controls.

Customer Logistics / Quality Assurance Greece
Athens
• Managed end-to-end supply chain operations for major clients, including Carrefour and Sklavenitis, while leading the VMI team. • Led the Quality Assurance Program for Greece responsible for the Capability of Initiative team, enhancing operational efficiency and customer satisfaction. Reporting to GM for product recalls. ➥ Led customer-specific projects focused on cash flow optimization, service excellence, and cost reduction.

Customization Operations Leader Greece & DC Fundamentals (QA - HS&E)
Athens, Greece
• On-demand production via a contractor (30 employees), overseeing customization planning and execution. • Worked closely with Marketing and Demand Planning to secure perfect execution and on-time availability. ➥ Achieved a 5% reduction in spending for customization initiatives through strategic resource management. ➥ Led Quality Assurance and Hygiene Safety & Environmental programs, attaining 100% in QA audits with regional recognition.

AmbiPur Integration Leader in Gattatico Plant
Parma
• Designed a new distribution center layout, ensuring compliance with all safety regulations. • Executed engineering works and led process redesign initiatives for improved efficiency. ➥ Successfully managed the transition of stock from a previous 3PL warehouse, culminating in a seamless operations start-up without losses or delays.

DC Quality Assurance and Picking Operations (Wella&Gillette)
Asprópirgos
• Managed a team of 14 in order preparation for Wella & Gillette products. • Deployed the corporate Quality Assurance program, resulting in a 100% score in QA audits and regional Best in Class recognition. ➥ Led a Work Process Improvement project, achieving a 15% increase in productivity for the entire Site.

Shift chemist of Anodizing and Electrostatic Coating Plant
Oinofyta
• Conducted chemical analysis of samples to ensure optimal composition of anodizing containers, enhancing product quality. • Implemented corrective actions to improve production output, as per predefined standards.
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