Varun Kohli

• Directed sales operations and product development for 50+ SKUs across GCC, Levant , Africa and Europe. • Managed a profit center with full P&L accountability; delivered 8 consecutive years of profitable growth. • Spearheaded market entry initiatives in Eastern Europe, resulting in USD 15M+ cumulative new business. • Led logistics operations for 130–140 containers/month, optimizing freight negotiations and customs processes. • Collaborated with finance and COFACE to secure credit lines, minimizing client risk exposure. • Partnered with design and marketing teams to develop country-specific A4 brands, expanding B2C reach. • Mentored junior sales managers and improved regional sales productivity by 20% through structured market segmentation and KPI-driven tracking.

• Responsible for sales and development of over 50 products in Saudi Arabia, Jordan, Lebanon, Iraq, Yemen, Bulgaria, Romania, Greece, Ukraine and Tunisia. • Being a Profit Center, I am responsible for generating and adding profit to company’s bottom line. • Well versed with custom procedures, export documents, logistical procedures of respective countries. • Liaising with Finance team and third-party organizations like COFACE for credit approvals/rejections of end clients. • Handling Logistics of 130-140 containers monthly, right from negotiating ocean freight to custom clearance at both Origin and Destination. • Extending support to finance team for monthly and quarterly projections of receivables and payouts. • Assisting management in Budget Planning. • Providing support to graphic designers for development of new A4 brands depending on country specific requirements and regulations. • Ensuring optimum market penetration for all products by liaising with our distribution channels and eventually end users. • Segmenting markets from B2B and B2C, analyzing individual needs, tracking competitor activity and finally maximizing sales productivity. • Tracking markets and global supply-demand, identifying market trends and spotting business opportunities in the respective commodities. • Actively involved in lead generation, implementing short term and long-term plans to maximize customer satisfaction and enhancing overall customer experience. • Handling objections, quality claims, logistics related claims like demurrages & detentions and presenting optimum solutions. • Achieving monthly, quarterly and annual targets for each assigned market and ensuring to meet profitability criteria. • Preparing bimonthly reports on markets, channel partners and target achievement to review performance and implementing corrective measures. • Traveling periodically to destination markets to meet existing clients and to explore new business opportunities.

Ammann Group is a Swiss mechanical engineering company specialized on machines for building industry and road construction. • September 2015 – Present - Responsible for Cable pulling, motor and sensor connections, switch panel connections, load cell setup, scale connections and software installation in an Asphalt mixing plant. - Understanding cable routing schedules, termination wiring diagrams and checking for variations. Preparing project timelines and coordinating with client to discuss project updates and issues. - Managing spare parts manufacturing and delivery schedules, payment tracking and client management through SAP.

• July 2014 – August 2015 - Responsible for packaging products in UAE, Saudi Arabia, Yemen and Kuwait. - Managing brands and their distribution channels for all products. - Generating new leads and brand awareness. - Reporting to top management on market analysis, research and progress. • October 2013 – June 2014 - Responsible for managing product line of fine paper (Six products) in UAE and Saudi Arabia. - Generated revenue of USD 6 million. As a result, achieved highest sales person ranking for MENA region during Q1 2014. - Intensively involved in team building activities to keep my team motivated. - Direct sales project: Achieved breakthrough by adding 67 new end users to our clientele. - Frequent market visits in order to maintain the market presence. • December 2012 – September 2013 - Responsible for three different products in UAE, Bahrain, Yemen, Qatar and Saudi Arabia. - Achieved over 200 percent of my target by generating revenue of approximately USD 5 million. - Received technical training by Gold Hua Shengh and Gold East Paper Mill, China on “Paper Making Process”. - Increased market share of three products in Qatar and Saudi Arabia by 7 percent. - Successfully launched a new product for Saudi market by organizing a Road Show.

- Responsible for reading Electrical, Mechanical, Plumbing and HVAC drawings - Responsible for checking variations in all the drawings and if any, then calculating cost variations and sending them for further substantiation. - Carried out variation analysis for two projects: Oberoi Tower, Business Bay and Nilona tower or Marriot. - Presented final project and presentation in front Managing Director of the organization. on of QS activities on time.

- Learned how to check for hidden faults in Motors by using AWA IV winding analyzer. - Induction program to Transmission and Gearboxes, Fuel injection services, Mechanical shop, Electrical shop, Tool store, Sandblasting and Painting, Procurement, Twindics/Turbochargers/Dart Automation. -Responsible for giving training to 5 workers on “Hot to detect faults in components of AC and DC Motor” as a part of internship project.

Graduate in Electrical and Electronics Engineering. Developed an Algorithm as a part of my final project to Detect and Monitor tornadoes.