Varun Jain

Consistency is Key.  As Founder & CEO of Smoke Lab, launched India’s first premium rice vodka, Smoke Lab Vodka, made from Basmati, grown in the Himalayan foothills, created for a global palate. What started as a single product has grown into a distinctive flavour-led portfolio, including Aniseed, Saffron, and Green Chilli Mango, each variant inspired by the diverse palate of India. With our latest launch being the Liquid Gold Vodka, India’s most luxurious vodka- infused with 24k edible gold flakes. Today, Smoke Lab is expanding across international markets, with a growing presence in the U.S., U.K. and U.A.E. Built on the foundation of NV Distilleries & Breweries, one of India’s largest integrated alco-bev companies with over three decades of expertise from grain to glass, our portfolio spans whisky, vodka, gin, rum, and beer. In addition, we are focused on shaping a new generation of design-led, globally relevant spirits, including Mohulo Gin, India’s first sipping gin.  The goal is simple, to build Indian-origin spirits into a strong global category, rooted in quality, the art of creation, and the spirit of modern India. #SmokeLabVodka