Varshini Sankaran

• Reduced development cycles from 10 weeks to 6 weeks by designing streamlined internal tools, affecting 15 team members across 3 simultaneous mobile projects. • Formulating the design process for mobile applications, from conceptualization to delivery, ensuring a seamless UX across all touchpoints and reducing development time. • Facilitated regular feedback loops with business stakeholders and QA teams to validate feasibility and maintain consistency from mockups to release. • Established design guidelines adopted by 10+ team members across all mobile projects, eliminating inconsistencies and reducing rework.

Led the design of 0-1 HCE's Asset Performance Management SaaS B2B OEE feature as the team lead. •Coordinated with cross-functional teams such as engineering and UX research to conceive UX strategies to monitor assets and facilitated design thinking workshops in Scrum agile cycles to increase operations team efficiency by 50%. •Facilitated a qualitative and quantitative user research study to identify key personas. Analyzed the findings with stakeholder mapping and surveys to align with user and business needs. •Prioritized features against time and cost and defined user stories in JIRA that facilitated the customer journey mapping, resulting in high client engagement and satisfaction with the final design. •Iterated and tested the user experience with conceptual ideas and high-fidelity prototypes with internal and external SMEs to validate innovative solutions to complex problems. •Conducted A/B testing to assess the discoverability and usability. •Reduced APM’s operational support team touchpoints with the clients by 50% by partnering with the business development team to visualize customizable KPIs in design. •Presented the iterated solutions to the stakeholders including PMs, Functional architects, and TPOs.

- I assist students in user research, developing the problem statement, and rationalizing their design decisions. - Using creative instruction techniques and classroom activities, I observe and assess student performance and provide constructive feedback to help them improve their learning.

• Conducted comprehensive UX research and usability testing for Salesforce Trailblazer platform with 6 diverse users, identifying 25 critical heuristic violations and improving Customer Effort Score by 40% through enhanced discoverability. • Enhanced search and navigation systems by conducting user interviews and heuristic evaluations, improving content discoverability and increasing time-in-app engagement by 35%. • Delivered UX recommendations that aligned with Salesforce's platform redesign direction, with key navigation and search improvements reflected in subsequent product updates.

- Facilitated end-to-end product design process and collaborated with the development team to conceptualize and build in-house Internship platform “Popin” by delivering the framework, wireframes, and hiring process structure. - Boosted the user engagement and achieved a 100% completion rate in task analysis by revamping the educational organization’s learning dashboard through Interviews, Contextual inquiries, Heuristic evaluations, and Stakeholder analysis. - Assisted the Marketing and Sales team to pitch design ideas to convert potential leads to clients by analyzing their websites and business goals.

- Collaborated with a cross-functional team of PMs, developers to improve the user experience of the company’s website. - Conducted Heuristics evaluation on various marketing websites and mobile first (B2C) platforms and suggested interaction design changes to improve accessibility.

Courses taken: - Human-Computer Interaction Design Theory - Interaction Design Methods - Luddy Artificial Intelligence Development and Experience Laboratory - Meaning and Form in Human-Computer Interaction - Product Management - Data Visualization with Tableau Management Courses: - Brand Asset Management - Pricing Management and tools - Consumer Insights - Developing Strategic Capabilities