Varun Bhardwaj

As a Digital Marketing Manager at Aimil Pharma, I spearhead the entire online brand business, driving growth across both digital marketing and e-commerce platforms. With 7+ years of experience, I’ve developed and executed full-funnel strategies that blend performance marketing, SEO, social media, and marketplace optimization to maximize visibility, traffic, and conversions. I lead end-to-end digital campaigns across Meta, Google, Amazon, and Flipkart—planning, executing, and optimizing ad strategies tailored to every stage of the customer journey. I’ve scaled performance, achieving up to 4X ROAS, and contributed to consistent revenue growth. On the e-commerce front, I’ve successfully onboarded the brand on platforms like 1mg, Nykaa, Tata Cliq, Myntra, and Smytten—enhancing discoverability and expanding our customer base. My approach integrates CRM, ORM, and influencer marketing with data-driven insights, creating seamless brand experiences and improving retention and repeat purchases. From building high-impact SEO strategies and managing marketplace sales to launching UGC-driven campaigns and brand collaborations, I thrive on innovation, ownership, and delivering measurable results. Let’s connect if you’re passionate about D2C growth, performance-driven marketing, or the evolving landscape of health and wellness brands.

As a Digital Marketing Manager at Ayouthveda, I lead the brand’s complete online business strategy—covering both digital marketing and e-commerce growth. I focus on creating full-funnel marketing plans that drive awareness, engagement, and high-converting customer journeys across all digital touchpoints. From planning and executing campaigns on Meta, Google, Amazon, and Flipkart to developing impactful SEO, ORM, and CRM strategies, I’ve helped scale the brand’s digital presence and revenue. I’ve achieved up to 2.5X ROAS on performance campaigns and increased website sales by 32% through abandoned cart recovery and prepaid order conversion workflows. I’ve successfully launched UGC-driven campaigns using influencer collaborations and integrated these into high-performing ad creatives. My strategies have boosted CTR, reduced bounce rates, and enhanced customer retention. On the marketplace front, I’ve onboarded Ayouthveda on platforms like Nykaa, Smytten, BigBasket, Tata Cliq, and 1mg—ensuring strong catalog visibility, promotional alignment, and operational efficiency. Through strong brand collaborations and affiliate networks, I’ve expanded reach and built brand credibility in a highly competitive D2C space.