Priyanka Varma

Leading a regional team of product specialists responsible for deploying Google’s AI-powered advertising solutions to SMBs across APAC.

Led the strategic growth of a $100M+ annual revenue Mid Market portfolio, managing a 10-person sales team. Forged and led key customer partnerships, pioneering go-to-market strategies across vital industries, including cross-border commerce & e-commerce, and architected solutions to overcome critical business challenges such as sales rigour, policy suspensions, operational hurdles resulting in significant improvements in key performance indicators. #ecommerce #commerce #SEA #digitalmarketing #leadership #growth #salesleader

Drove significant revenue growth and led a high-performing sales team focussing on managing small and medium customers. Successfully implemented initiatives to enhance hiring, training, and talent development, resulting in increased team productivity and sales performance. Spearheaded a go-to-market strategy that accelerated business growth and captured significant market share. Successfully defined and executed initiatives across all departments to drive rapid expansion and achieve key business objectives.

Experienced Agency Sales Manager with a proven track record of success in developing and managing agency relationship. Drove strategic partnerships and revenue growth through agency collaborations. Developed joint business plans and go-to-market strategies. Identified and onboarded new agency partners. #agencysales #relationshipmanagement #salesstrategy #digitalmarketing #partnerships #businessdevelopment

Developed and executed a comprehensive go-to-market strategy specifically designed to acquire new advertisers with a strong focus on offline media, expanding the company's customer base and revenue streams. Built a new team of sales representatives from the ground up, overseeing all aspects of team development, including hiring, onboarding, training, performance management, and sales target achievement. Successfully launched a pilot program to test and refine the new customer acquisition strategy. Implemented robust processes for sales operations, pipeline management, and performance tracking to optimize team efficiency and ensure successful execution of the go-to-market strategy. #sales #leadership #gtomarket #acquisition #offlinemedia #newbusinessdevelopment #salesoperations

Driving digital inclusion for women across India! 🇮🇳 Spearheaded the planning, design, and execution of a nationwide internet literacy program, successfully expanding it to 80,000 villages across 12 states. Established a network of over 26,000 women trainers ("Saathis") to deliver the program in rural communities, securing buy-in from key stakeholders like The Tata Trust and state governments. Commissioned research to understand the socio-economic impact of the program on women participants, using insights to inform future program investments and initiatives, such as digital livelihood training. Partnered with Google Enterprise to implement a large-scale G Suite platform, facilitating mobile device management for over 40,000 devices used in the field to track usage and identify user trends. Secured partnerships with industry leaders to launch digital livelihood services, expanding program benefits and opportunities for participants. #internetsaathi #digitalinclusion #womenempowerment #googleindia #stakeholdermanagement #digitalinclusion

Consistently exceeding sales targets and driving revenue growth through effective relationship building and solution selling. Passionate about understanding customer needs and delivering exceptional results. Building and managing a strong sales pipeline. Closing deals and exceeding sales quotas. Design thinking and executing multiple innovative digital campaigns for clients #sales #businessdevelopment #accountmanagement #solutionselling

Digital media planning and strategizing for agencies.