Máté Varga
Portfolio Development Executive @ Coca-Cola HBC
About
As a Portfolio Development Executive at Coca-Cola HBC, I contributed to the preparation and execution of annual BTL plans, monitored market shares using Nielsen data, and supported key visual design and budget management. Collaborating on brands like Fuzetea, Powerade, and Cappy, I worked alongside teams to drive portfolio growth in the fast-moving consumer goods (FMCG) sector. A graduate of Budapest Metropolitan University with a bachelor's degree in Communication and Media Studies, I bring academic knowledge and practical experience in creative briefs, teamwork, and marketing. I am motivated to continue leveraging my skills in FMCG to support impactful brand development and strategic initiatives.
Hungary
Budapest Metropolitan Area
Food & Beverages
Creative Briefs, Teamwork, Fast-Moving Consumer Goods (FMCG), Marketing Budget Management, Adaptation, Presentations, Multitasking, Nielsen Data, Hungarian, Product Launch, Project Management, SAP Products, Problem Solving, English, Communication, Marketing, Photography, Microsoft Office, Microsoft Excel, Microsoft Word
Experience
Portfolio Development Executive
Coca-Cola HBC
Dunaharaszti, Pest, Hungary
• Preparation and implementation of the annual BTL plan • Monitoring market shares (with Nielsen data) • Designing Key Visuals • Managing the budget • Operative involvement in other NCB brands • (Fuzetea, Powerade, Cappy)
Trade Marketing Assistant (Sole-Mizo)
Bonafarm Csoport
Budapest, Hungary
• Managing the marketing warehouse • Ordering POP materials and promotional gifts • Liaising with agencies, graphic designers and Field Sales • Monitoring leaflets (in Focus) • Keeping Brandbank up to date
Shopper Marketing Intern
Coca-Cola HBC
Dunaharaszti, Pest, Hungary
• Help with the launch of new products • Assisting with sponsorships, managing small events independently • Conduct of the monthly Activity Review meeting • Support the day-today work of the Portfolio team
Education
Budapest Metropolitan University
Communication and Media Studies
PR, Advertising and Marketing specialization
Máté Varga's Contact Information
Phone
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