Varditer (Rose) Grigoryan

shark-digitalmarketing.com

Research all local and national news that should be shared with the public each day Plan special segments interviews and stories that will appeal to the audience Work with broadcasters to develop stories and determine the order of the news Write scripts for newscasters and help them prepare for clips and pictures being shown Study demographics and marketing to determine the best target audience for the broadcast Schedule special guests for certain stories Assist on-location broadcasters in plans for live broadcast such as determining location interviews clips to be shown

- Researched, produced and delivered daily television news and entertainment reports - Spearheaded synergistic digital/broadcast coverage plan - Managed all aspects of content production for local and national digital properties - Trained and developed digital coverage team and editorial standards - Contributed to product redesigns and upgrades

- Identify and access various requirements for marketing and public relations support across the department - Perform the tasks of designing, planning and implementing communication strategies and marketing programs - Handle responsibilities of writing, preparing, reviewing, and editing articles, press releases, speeches and marketing materials - Establish and maintain good relationships with media representatives and public interest group - Assign the tasks of providing information to media outlets by generating articles, news releases and holding press conferences - Monitor media coverage as well as provide written responses to media inquiries