Vanessa Saito

I lead the strategy and execution of Operations and Marketing. My focus is on optimizing internal processes and project delivery to ensure operational excellence, while driving market growth through digital marketing and branding strategies. I am responsible for generating qualified leads, strengthening brand presence, and scaling innovative solutions that transform individuals and organizations.

Colaboração em projetos de desenvolvimento humano.

Leadership of the Digital Ecosystem, Patient Support Program and HCP Engagement Areas of Abbott ´s pharmaceutical division. - Strategic review of the area with a focus on accelerating business - Management of the patient support program and development of new patient-focused services - Development of the multichannel area and impactful strategies for doctors through digital channels (Salesforce.com experience) - Leadership of support team to enable digital initiatives - Design of digital strategies for the division and brands - Development of new projects and suppliers with a focus on innovative services and new ways to access stakeholders; -Development of strategic presentations for C-level executives, informing critical business decisions and strategic direction.

Responsible for managing the products of the Cardio Metabolic Franchise, including 2 of the largest brands in Abbott’s pharmaceutical division and leadership of strategic projects. - Market opportunity analysis for the development of the Franchise and support for the New Business area - Marketing lead for the co-promotion with Novo Nordisk for the Diabetes market - Marketing lead for synergy projects between different Abbott divisions with a focus on Cardiology - Leadership of the co-promotion partnership with Novo Nordisk for the Diabetes market - Leadership and development of the Ultra Segmentation Project in partnership with startups focused on Data Science - Leadership and responsibility for monitoring the Strategic Planning review process and employee engagement

Oncology /Hematology Responsible for product management in Oncology, Onco-Hematology, and pre-marketing strategies, including rare diseases; - Responsible for brands in the markets of Breast Cancer, Ovarian Cancer, Cardioprotection (support), and Multiple Myeloma; - Pre-marketing for Acute Lymphoblastic Leukemia and post-transplant complications (VOD): market sizing and marketing plan; - Relationship with KOLs and stakeholders: SBOC, SBTMO, SOBOPE, ABHH, SOBRAFO, and ABRALE; - Strong synergy with the MSL team (strategies, support, and training); - Market opportunity analysis for New Business; - Support for the CONITEC submission process.

Responsible for brands in the Respiratory Franchise, with an annual revenue over R$ 110 M -Development and execution of brand strategic plans (promotional campaigns, participation in congresses and events); -Presentations of results, strategies, and tactical actions for sales teams; -Projections and monitoring of demand objectives; - Analysis and monitoring of performance indicators and P&L management.

Oncology / Specialty - Management of brands across the Oncology, Endometriosis, and Pediatric Endocrinology markets; - Analysis of market, competitor, and trends data for Non Retail; - Planning and execution of promotional campaigns and materials; - Monitoring of sales performance, market share, and marketing campaign effectiveness.

Women's Health - Analysis of market, competitor, and trend data for Women's Health portfolios; - Support for the planning and execution of promotional campaigns and materials; - Monitoring of sales performance, market share, and marketing campaign effectiveness, including comprehensive report and presentation preparation.

Job rotation por 14 áreas estratégicas da empresa (incluindo Novos Negócios, Regulatório, Comercial, Força de Vendas, Inteligência de Mercado, Suprimentos, Finanças e Gestão de Riscos).

MBA em Gestão de Projetos e Metodologias Ágeis, com foco em liderança e execução de projetos complexos. Especializado em frameworks tradicionais (PMBOK) e ágeis (Scrum, Kanban), otimizando a entrega de valor contínuo.

Online - This Specialization covers the concepts and tools needed throughout the entire data science pipeline, from asking the right kinds of questions to making inferences and publishing results.