Vanny Chy

Oversee the merchandising, buying, planning, & allocation of a $160M multi-brand outlet business, consisting of a team of 2 senior merchants/allocators,and 57 US & 4 Canada Stores. • Responsible in implementing markdown and merchandising strategies, by brand, to liquidate aged inventory, drive topline sales, while maintain all financial KPI’s. • Develop a MFO assortment, representing 30% of the OTB, to fill key item voids in the assortment, and help drive GM dollars. • Work closely with the Regional Managers, on a weekly basis, to better understand regional opportunities and challenges by store. • Leader in creating all new business analytic tools and selling reports utilized by all CFT and executive team; topline division reporting, style/color selling, season code selling, best seller recaps, quarterly hindsight reports, allocation/replenishment tools, and a key-item buy plan tool to better manage/project core sales and inventory flow.

• Oversee the regional buying of Men’s Apparel & Accessories for North America. Work closely with district managers to customize an assortment and allocation plan based on regional holidays/events, climate, and clientele • Work closely with global merchants to recap sales and identifyregional assortment opportunities by conducting divisional deep-dives, hind-sights, and by creating a seasonal line plan • Partnered with Visual in executing floor sets, identify “key item pushes”, re-merchandising slow sellers, and promo calendar and markdowns. • Partnered with Visual in executing floor sets, identify “key item pushes”, re-merchandising slow sellers, and promo calendar and markdowns.

• Worked closely with design and production in the product life cycle: Building a comprehensive global line plan and price architecture, 1st and 2nd proto review, cost negotiation, line adoption, market, fit sessions, order entry, & delivery. • Present assortment during market week to international partners; worked closely to make sure product needs and budgets are fullfilled • Responsible for buying Men’s Bottoms & Denim for 90 US & Canada stores • Reduced inventory investment of core bottom and denim programs for US stores -30% (‘13/’14), by reevaluating fit selling by region, establishing minimum store inventory and sku count, along with reducing size offering by fit to help increase inventory turn

• Increased graphic tees sales by +16% (‘12/’13), and GM$ by +43%, by reducing skus, developing more graphics in-house, and reducing unnecessary markdowns • Increased bottom sales by +23% (‘12/’13), and GM$ by +32%, by reducing low margin penetration of denim, increasing assortment of high margin pants, setting up an edi program on basics, and attributing skus of shorts by door climate • Develop markdown strategies on product based on life span, sell-through percentage, store climate, region, customer profile, and traffic patterns, to best maximize sales and profitability. • Work directly with the designer on a sku plan, in order to develop a product mix that promotes department growth and in line with brand strategy based on hindsight reviews, trend and sales analysis.

• Doubled comp door accessory penetration(‘09/’10) by developing successful private label assortments, creating and maintaining a basis buy plan for all core categories, and adding new successful product categories. Grew accessories from 8% to 14% penetration. • Work with 3rd party accessory vendors to communicate brand identity, trends, needs for upcoming seasons, RTV & discount negotiations

• Responsible for the buying & planning for the Cleveland Cavaliers and Lake Erie Monsters concession locations and ecommerce.. • Ranked #2 in ‘08/’09 among all NBA team retailers for highest game per cap. • Increased sales+ 65% (‘08/’09), +78% (‘07/’08) vs. plan. Decreased EOY inventory 25%. • Developed successful private label apparel assortment for the Cleveland Cavaliers to increase margin and build brand equity • Worked in hot market situations – two consecutive NBA playoffs, high profile player trades and drafts. Worked with vendors to react quickly in time sensitive situations to get product in time for maximized sales.

• Responsible for buying & merchandising a $30 million men’s outlet t-shirt & swimwear business for 111 stores. • Worked closely with design and production in developing exclusive product and negotiating costs & delivery

Bachelor of Science, May 2004 Associate in Applied Science, May 2002 Magna Cum Laude, Deans List; G.P.A: 3.65