Vani J

Designed and managed multi-channel journeys using Journey Builder, Email Studio, and Automation Studio, driving personalized communication to 1.2M+ subscribers and increasing engagement metrics by 35%. Built and optimized dynamic email content using AMPscript, HTML, and SQL, reducing email build time by 50% and improving audience segmentation accuracy by 40% via modular templates. Led cross-functional collaboration with CRM, IT, and Field Marketing teams to automate campaign workflows, saving 100+ hours per quarter in manual work and accelerating go-to-market speed. Integrated Salesforce Marketing Cloud (SFMC) with Salesforce CRM to enable real-time synchronization of customer data for dynamic content generation and personalized email journeys. Developed custom FTP automations and configured complex file imports/extracts in Automation Studio, enabling seamless daily data syncs with external sources and significantly improving reporting precision. Implemented structured A/B testing frameworks and optimized journey logic to consistently identify high-performing content, leading to a 20% boost in CTR and stronger audience retention across nurture campaigns. Spearheaded efficient offshore coordination for REST API integrations, enabling dynamic real-time personalization via third-party data and ensuring 99.9% campaign uptime and delivery success.

Created and maintained complex lifecycle journeys using Salesforce Marketing Cloud, orchestrating over 500K monthly communications across acquisition, onboarding, and retention phases. Developed high-impact email and SMS campaigns with dynamic logic using AMPscript and Content Builder, streamlining audience personalization and increasing customer response rates by 28%. Collaborated closely with compliance teams to implement end-to-end CAN-SPAM governance workflows, ensuring strong data security and full legal adherence across all customer touchpoints. Executed end-to-end automated campaign tracking and performance analysis using SQL, Data Views, and tailored custom reports, contributing to data-driven refinements and optimized campaign targeting. Led the implementation of platform-wide enhancements by integrating REST/SOAP APIs and building dynamic custom preference centers, elevating user experience and reducing opt-out rates by 15%. Configured and proactively monitored advanced file automation and error handling using Automation Studio and Journey Builder, achieving 98% SLA adherence in multichannel campaign execution.

Managed and segmented subscriber data using SQL, Data Extensions, and Automation Studio, enabling micro-targeted campaigns for over 750K+ global users across multiple regions. Developed modular dynamic content blocks using AMPscript and SSJS, enabling real-time, data-driven personalization and reducing email template redundancy by over 60% across campaigns. Configured and maintained complex, multi-step journeys using Journey Builder, Email Studio, and Automation Studio, ensuring scalable, automated, and high-conversion nurturing workflows. Conducted recurring and ad-hoc campaign deployments with robust A/B testing, delivering detailed engagement reports that informed optimization strategies and significantly improved campaign ROI. Integrated and automated key marketing workflows using FTP, file imports, and scheduled SQL queries, ensuring seamless cross-system data operations and sustained platform health integrity. Created a centralized, user-friendly subscription center using Cloud Pages and advanced preference management tools, improving unsubscribe compliance and enhancing overall user experience.